Beverungen, D., Kundisch, D., &; Wünderlich, N. (2021). Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers. Journal of Service Management, 32(4), 507–532.https://doi.org/10.1108/JOSM-03-2020-0066 
LibreCat: /record/17860
DOI: 10.1108/JOSM-03-2020-0066

Purrmann, M., &; Wünderlich, N. (2020). How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust. In Proceedings of the 2020 AMA Winter Academic Conference. San Diego, CA, USA.
LibreCat: /record/16116

Purrmann, M., &; Wünderlich, N. (2019). Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms. In Proceedings of the 2019 Frontiers in Service Conference. Singapore.
LibreCat: /record/15532

Wünderlich, N. V., Hogreve, J., Chowdhury, I. N., Fleischer, H., Mousavi, S., Rötzmeier-Keuper, J., &; Sousa, R. (2019). Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys. Journal of Business Research.https://doi.org/10.1016/j.jbusres.2019.07.027 
LibreCat: /record/13149
DOI: 10.1016/j.jbusres.2019.07.027

Rötzmeier-Keuper, J., Hendricks, J., Wünderlich, N., &; Schmitz, G. (2018). Triadic relationships in the context of services for animal companions. Journal of Business Research, (85), 295--303.
LibreCat: /record/3516

Purrmann, M., &; Wünderlich, N. (n.d.). Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers. In Proceedings of the 2018 Frontiers in Service Conference. Austin, USA.
LibreCat: /record/4952

Rötzmeier-Keuper, J., &; Wünderlich, N. (2017). How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.
LibreCat: /record/3537

Wangenheim, F. v, Wünderlich, N., &; Schumann, J. H. (2017). Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research, (79), 181--188.
LibreCat: /record/4947

Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss, C.,  De Keyser, A. (2017). “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers. Journal of Business Research, (79), 238--246.
LibreCat: /record/4949

Wünderlich, N., &; Paluch, S. (2017). A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents. In Proceedings of the 38th International Conference on Information Systems (ICIS 2017). Seoul, Korea.
LibreCat: /record/4955

Teßmer, I., Olsson, M., Gustafsson, A., &; Wünderlich, N. (2017). How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.
LibreCat: /record/4956

Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss, C.,  De Keyser, A. (2017). Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In Proceedings of QUIS 2017. Porto, Portugal.
LibreCat: /record/5328

Becker-Özcamlica, H., Teßmer, I., &; Wünderlich, N. (2017). Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In Proceedings of the 2017 Winter Marketing Educators’ Conference. Orlando, USA.
LibreCat: /record/5329

Voss, C., Perks, H., Sousa, R., Witell, L., &; Wünderlich, N. (2016). Reflections on Context in Service Research. Journal of Service Management, 27(1), 30–36.
LibreCat: /record/5700

Paluch, S., &; Wünderlich, N. (2016). Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of Business Research, 69(7), 2424--2431.
LibreCat: /record/4951

Wünderlich, N., Heinonen, K., Ostrom, A. L., Patricio, L., Sousa, R., Voss, C., &; Lemmink, J. (2015). Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing, 29(6/7), 442–447.
LibreCat: /record/5701

Gustafsson, A., Aksoy, L., Brady, M. K., McColl-Kennedy, J. R., Sirianni, N. J., Witell, L., &; Wünderlich, N. (2015). Conducting Service Research that Matters. Journal of Services Marketing, 29(6/7), 425–429.
LibreCat: /record/5703

Scherer, A., Wünderlich, N., &; Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, 39(1), 177–200.
LibreCat: /record/5704

Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P.,  Wünderlich, N. (2015). Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters, 26(2), 127–139.
LibreCat: /record/5705

Rötzmeier-Keuper, J., &; Wünderlich, N. (2014). Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In  Proceedings of the 39th Annual Macromarketing Conference. London, GB.
LibreCat: /record/3538