@articleBeverungen_Kundisch_Wünderlich_2021, title=Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers, volume=32, DOI=10.1108/JOSM-03-2020-0066, number=4, journal=Journal of Service Management, publisher=Emerald Insight, author=Beverungen, Daniel and Kundisch, Dennis and Wünderlich, Nancy, year=2021, pages=507–532 

@inproceedingsPurrmann_Wünderlich_2020, title=How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust, booktitle=Proceedings of the 2020 AMA Winter Academic Conference, author=Purrmann, Maren and Wünderlich, Nancy, year=2020 

@inproceedingsPurrmann_Wünderlich_2019, title=Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms, booktitle=Proceedings of the 2019 Frontiers in Service Conference, author=Purrmann, Maren and Wünderlich, Nancy, year=2019 

@articleWünderlich_Hogreve_Chowdhury_Fleischer_Mousavi_Rötzmeier-Keuper_Sousa_2019, title=Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys, DOI=10.1016/j.jbusres.2019.07.027, journal=Journal of Business Research, author=Wünderlich, Nancy V. and Hogreve, Jens and Chowdhury, Ilma Nur and Fleischer, Hannes and Mousavi, Sahar and Rötzmeier-Keuper, Julia and Sousa, Rui, year=2019 

@articleRötzmeier-Keuper_Hendricks_Wünderlich_Schmitz_2018, title=Triadic relationships in the context of services for animal companions, number=85, journal=Journal of Business Research, publisher=Elsevier, author=Rötzmeier-Keuper, Julia and Hendricks, Jennifer and Wünderlich, Nancy and Schmitz, Gertrud, year=2018, pages=295--303 

@inproceedingsPurrmann_Wünderlich, title=Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers, booktitle=Proceedings of the 2018 Frontiers in Service Conference, author=Purrmann, Maren and Wünderlich, Nancy 

@inproceedingsRötzmeier-Keuper_Wünderlich_2017, title=How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study., booktitle=Proceedings of the 2017 Frontiers in Service Conference, author=Rötzmeier-Keuper, Julia and Wünderlich, Nancy, year=2017 

@articleWangenheim_Wünderlich_Schumann_2017, title=Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts, number=79, journal=Journal of Business Research, publisher=Elsevier, author=Wangenheim, Florian v and Wünderlich, Nancy and Schumann, Jan H, year=2017, pages=181--188 

@articleLarivière_Bowen_Andreassen_Kunz_Sirianni_Voss_Wünderlich_De Keyser_2017, title=“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers, number=79, journal=Journal of Business Research, publisher=Elsevier, author=Larivière, Bart and Bowen, David and Andreassen, Tor W and Kunz, Werner and Sirianni, Nancy J and Voss, Chris and Wünderlich, Nancy and De Keyser, Arne, year=2017, pages=238--246 

@inproceedingsWünderlich_Paluch_2017, title=A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents, booktitle=Proceedings of the 38th International Conference on Information Systems (ICIS 2017), author=Wünderlich, Nancy and Paluch, Stefanie , year=2017 

@inproceedingsTeßmer_Olsson_Gustafsson_Wünderlich_2017, title=How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances, booktitle=Proceedings of the 2017 Frontiers in Service Conference, author=Teßmer, Isabel and Olsson, Marcus and Gustafsson, Anders and Wünderlich, Nancy, year=2017 

@inproceedingsLarivière_Bowen_Andreassen_Kunz_Sirianni_Voss_Wünderlich_De Keyser_2017, title=Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers., booktitle=Proceedings of QUIS 2017, author=Larivière, Bart and Bowen, David and Andreassen, Tor W and Kunz, Werner and Sirianni, Nancy J and Voss, Chris and Wünderlich, Nancy and De Keyser, Arne, year=2017 

@inproceedingsBecker-Özcamlica_Teßmer_Wünderlich_2017, title=Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations., booktitle=Proceedings of the 2017 Winter Marketing Educators’ Conference, author=Becker-Özcamlica, Hürrem and Teßmer, Isabel and Wünderlich, Nancy, year=2017 

@articleVoss_Perks_Sousa_Witell_Wünderlich_2016, title=Reflections on Context in Service Research., volume=27, number=1, journal=Journal of Service Management, publisher=Emerald Group Publishing Limited, author=Voss, Chris and Perks, Helen and Sousa, Rui and Witell, Lars and Wünderlich, Nancy, year=2016, pages=30–36 

@articlePaluch_Wünderlich_2016, title=Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings., volume=69, number=7, journal=Journal of business Research, publisher=Elsevier, author=Paluch, Stefanie and Wünderlich, Nancy, year=2016, pages=2424--2431 

@articleWünderlich_Heinonen_Ostrom_Patricio_Sousa_Voss_Lemmink_2015, title=Futurizing” Smart Service: Implications for Service Researchers and Managers., volume=29, number=6/7, journal=Journal of Services Marketing, publisher=Emerald Group Publishing Limited, author=Wünderlich, Nancy and Heinonen, Kristina and Ostrom, Amy L and Patricio, Lia and Sousa, Rui and Voss, Chris and Lemmink, Jos, year=2015, pages=442–447 

@articleGustafsson_Aksoy_Brady_McColl-Kennedy_Sirianni_Witell_Wünderlich_2015, title=Conducting Service Research that Matters., volume=29, number=6/7, journal=Journal of Services Marketing, publisher=Emerald Group Publishing Limited, author=Gustafsson, Anders and Aksoy, Lerzan and Brady, Michael K and McColl-Kennedy, Janet R and Sirianni, Nancy J and Witell, Lars and Wünderlich, Nancy, year=2015, pages=425–429 

@articleScherer_Wünderlich_Von Wangenheim_2015, title=The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention., volume=39, number=1, journal=MIS Quarterly, publisher=MIS RC, author=Scherer, Anne and Wünderlich, Nancy and Von Wangenheim, Florian, year=2015, pages=177–200 

@articleBreugelmans_Bijmolt_Zhang_Basso_Dorotic_Kopalle_Minnema_Mijnlieff_Wünderlich_2015, title=Advancing Research on Loyalty Programs: A Future Research Agenda., volume=26, number=2, journal=Marketing Letters, publisher=Springer, author=Breugelmans, Els and Bijmolt, Tammo H A and Zhang, Jie and Basso, Leonardo J and Dorotic, Matilda and Kopalle, Praveen and Minnema, Alec and Mijnlieff, Willem Jan and Wünderlich, Nancy, year=2015, pages=127–139 

@inproceedingsRötzmeier-Keuper_Wünderlich_2014, title=Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability, booktitle= Proceedings of the 39th Annual Macromarketing Conference, author=Rötzmeier-Keuper, Julia and Wünderlich, Nancy, year=2014