Beverungen, Daniel, Dennis Kundisch, and Nancy Wünderlich. “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers.”https://doi.org/10.1108/JOSM-03-2020-0066__Journal of Service Management 32, no. 4 (2021): 507–32.https://doi.org/10.1108/JOSM-03-2020-0066 .

Purrmann, Maren, and Nancy Wünderlich. “How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust.” In Proceedings of the 2020 AMA Winter Academic Conference, 2020.

Purrmann, Maren, and Nancy Wünderlich. “Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms.” In Proceedings of the 2019 Frontiers in Service Conference, 2019.

Wünderlich, Nancy V., Jens Hogreve, Ilma Nur Chowdhury, Hannes Fleischer, Sahar Mousavi, Julia Rötzmeier-Keuper, and Rui Sousa. “Overcoming Vulnerability: Channel Design Strategies to Alleviate Vulnerability Perceptions in Customer Journeys.”https://doi.org/10.1016/j.jbusres.2019.07.027__Journal of Business Research, 2019.https://doi.org/10.1016/j.jbusres.2019.07.027 .

Rötzmeier-Keuper, Julia, Jennifer Hendricks, Nancy Wünderlich, and Gertrud Schmitz. “Triadic Relationships in the Context of Services for Animal Companions.” Journal of Business Research, no. 85 (2018): 295--303.

Purrmann, Maren, and Nancy Wünderlich. “Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers.” In Proceedings of the 2018 Frontiers in Service Conference, n.d.

Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.” In Proceedings of the 2017 Frontiers in Service Conference, 2017.

Wangenheim, Florian v, Nancy Wünderlich, and Jan H Schumann. “Renew or Cancel? Drivers of Customer Renewal Decisions for IT-Based Service Contracts.” Journal of Business Research, no. 79 (2017): 181--188.

Larivière, Bart, David Bowen, Tor W Andreassen, Werner Kunz, Nancy J Sirianni, Chris Voss, Nancy Wünderlich, and Arne De Keyser. “‘Service Encounter 2.0’: An Investigation into the Roles of Technology, Employees and Customers.” Journal of Business Research, no. 79 (2017): 238--246.

Wünderlich, Nancy, and Stefanie  Paluch. “A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents.” In Proceedings of the 38th International Conference on Information Systems (ICIS 2017), 2017.

Teßmer, Isabel, Marcus Olsson, Anders Gustafsson, and Nancy Wünderlich. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” In Proceedings of the 2017 Frontiers in Service Conference, 2017.

Larivière, Bart, David Bowen, Tor W Andreassen, Werner Kunz, Nancy J Sirianni, Chris Voss, Nancy Wünderlich, and Arne De Keyser. “Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.” In Proceedings of QUIS 2017, 2017.

Becker-Özcamlica, Hürrem, Isabel Teßmer, and Nancy Wünderlich. “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.” In Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.

Voss, Chris, Helen Perks, Rui Sousa, Lars Witell, and Nancy Wünderlich. “Reflections on Context in Service Research.” Journal of Service Management 27, no. 1 (2016): 30–36.

Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research 69, no. 7 (2016): 2424--2431.

Wünderlich, Nancy, Kristina Heinonen, Amy L Ostrom, Lia Patricio, Rui Sousa, Chris Voss, and Jos Lemmink. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing 29, no. 6/7 (2015): 442–47.

Gustafsson, Anders, Lerzan Aksoy, Michael K Brady, Janet R McColl-Kennedy, Nancy J Sirianni, Lars Witell, and Nancy Wünderlich. “Conducting Service Research That Matters.” Journal of Services Marketing 29, no. 6/7 (2015): 425–29.

Scherer, Anne, Nancy Wünderlich, and Florian Von Wangenheim. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly 39, no. 1 (2015): 177–200.

Breugelmans, Els, Tammo H A Bijmolt, Jie Zhang, Leonardo J Basso, Matilda Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, and Nancy Wünderlich. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters 26, no. 2 (2015): 127–39.

Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” In  Proceedings of the 39th Annual Macromarketing Conference, 2014.