A. Eggert, W. Ulaga, M. Steiner, and K. Backhaus, “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” in roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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T. Posner , I. Garnefeld, and A. Eggert, “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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A. Eggert, C. Thiesbrummel, and C. Deutscher, “Exploring differential effects of product and service innovations on industrial firms’ financial performance,” in 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
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H. de Meer et al., “Sicherheitsherausforderungen in hochverteilten Systemen,” PIK - Praxis der Informationsverarbeitung und Kommunikation, vol. 36, no. 3, pp. 153–159, 2013.
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N. Wünderlich, F. V. Wangenheim, and M. J. Bitner, “High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.,” Journal of Service Research, vol. 16, no. 1, pp. 3–20, 2013.
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R. Kabst and M. C. Wehner, “Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten,” PERSONALquartely, vol. 65, no. 4, pp. 34–39, 2013.
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P. Weber and R. Kabst, “Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung,” in Verwaltungskommunikation - Wissenschaftliche Analyse und praktische Beispiele, H. Hill, Ed. Baden-Baden: Nomos, 2013, pp. 145–152.
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