B. Hehenkamp and A. Wambach, “Survival at the center—the stability of minimum differentiation,” Journal of Economic Behavior &; Organization, no. 3, pp. 853--858, 2010.
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K. Backhaus et al., “Produktivitätsbenchmarking als Bestandteil eines integrierten Ansatzes zur Vermarktung hybrider Leistungsbündel,” in 40. Jahrestagung der Gesellschaft für Informatik, Leipzig, Germany, 2010.
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K. Backhaus, J. Becker, D. Beverungen, M. Frohs, O. Müller, and M. Weddeling, “Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services,” in European Conference on Information Systems, Pretoria, South Africa, 2010.
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J. Becker et al., “Produktivitätsmanagement hybrider Leistungsbündel --- Auf dem Weg zu einer Produktivitätsmanagementsystematik für effiziente Wertschöpfungspartnerschaften,” in Proceedings of the Multikonferenz Wirtschaftsinformatik, Göttingen, Germany, 2010.
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J. Becker, D. Beverungen, N. Blinn, and M. Nüttgens, “Assumptions in Service Research --- A Multi-Theoretical Perspective on the Development of Standards for the Integration of Goods and Services,” in XX. International RESER Conference, Gothenburg, Sweden, 2010.
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J. Becker, D. Beverungen, M. Matzner, and O. Müller, “Total Cost of Service Life --- Decision Support for Selecting and Orchestrating Services,” in Proceedings of the IADIS Internatioal Conference e-Society 2010, Porto, Portugal, 2010, pp. 322--329.
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J. Becker, D. Beverungen, M. Matzner, and O. Müller, “Total Costs of Service Life: The Need of Decision Support in Selecting, Comparing and Orchestrating Services,” in Exploring Service Sciences, 2010, pp. 282--288.
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DOI: 10.1007/978-3-642-14319-9_25

D. Beverungen, “Implementing Value-Driven Service Management --- Towards an IT Artifact-Based Approach for Managing Customer Solutions,” in Proceedings of the 10th European Academy of Management Conference, Rome, Italy, 2010.
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K. Backhaus et al., “Enabling Individualized Recommendations and Dynamic Pricing of Value-Added Services through Willingness-to-Pay Data,” Electronic Markets, no. 2, pp. 131--146, 2010.
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DOI: 10.1007/s12525-010-0032-0

J. Becker, D. Beverungen, and R. Knackstedt, “The Challenge of Conceptual Modeling for Product-Service Systems --- Status-quo and Perspectives for Reference Models and Modeling Languages,” Information Systems and e-Business Management (ISeB), no. 1, pp. 12--32, 2010.
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