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Garnefeld, I., et al. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
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Becker, M., et al. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
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Safaei, Reyhaneh. Transfer Pricing Rules for Intangibles: Implementation and Practical Challenges. 2022.
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Shabestari, Mehrzad Azmi, and Reyhaneh Safaei. Changes in Transfer Pricing Regulations and Corporate Investment Decisions. 2022.
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Steinhoff, Lena, et al. “Customer Engagement in International Markets.”10.1177/1069031X221099211__Journal of International Marketing, vol. 31, no. 1, 2022, pp. 1–31, doi:10.1177/1069031X221099211.
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Sureth-Sloane, Caren. “Steuerliche Maßnahmen als Anreiz für Investitionen?” Die Presse, 2022.
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