Zur Verbreitung von Informationen in sozialen Netzwerken - eine wirtschaftspolitische Analyse
H. Schulz, Zur Verbreitung von Informationen in sozialen Netzwerken - eine wirtschaftspolitische Analyse, Universität Paderborn, 2015.

Why Fit Leads to Surprise: An Extension of Cognitive Fit Theory to Creative Problems
T. John, D. Kundisch, in: Proceedings of the 36th International Conference on Information Systems (ICIS), Fort Worth, USA, 2015.

 You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.

Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.

Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.

High-Performance Computing for Scheduling Decision Support: A Parallel Depth-First Search Heuristic
G. Rauchecker, G. Schryen, in: Australasian Conference on Information Systems, 2015, pp. 1–13.

Revenue Management for Cloud Computing Providers: Decision Models for Service Admission Control under Non-probabilistic Uncertainty
T. Püschel, G. Schryen, D. Hristova, D. Neumann, European Journal of Operational Research 244 (2015) 637–647.

Futurizingd Smart Service: Implications for Service Researchers and Managers.
N. Wünderlich, K. Heinonen, A.L. Ostrom, L. Patricio, R. Sousa, C. Voss, J. Lemmink, Journal of Services Marketing 29 (2015) 442–447.

Conducting Service Research that Matters.
A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.

The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.
A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.