Hehenkamp, Burkhard, and Achim Wambach. “Survival at the Center—the Stability of Minimum Differentiation.” Journal of Economic Behavior &; Organization, no. 3, 2010, pp. 853--858.

Backhaus, Klaus, et al. “Produktivitätsbenchmarking Als Bestandteil Eines Integrierten Ansatzes Zur Vermarktung Hybrider Leistungsbündel.” 40. Jahrestagung Der Gesellschaft Für Informatik, 2010.

Backhaus, Klaus, et al. “Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services.” European Conference on Information Systems, 2010.

Becker, Jörg, et al. “Produktivitätsmanagement Hybrider Leistungsbündel --- Auf Dem Weg Zu Einer Produktivitätsmanagementsystematik Für Effiziente Wertschöpfungspartnerschaften.” Proceedings of the Multikonferenz Wirtschaftsinformatik, 2010.

Becker, Jörg, et al. “Assumptions in Service Research --- A Multi-Theoretical Perspective on the Development of Standards for the Integration of Goods and Services.” XX. International RESER Conference, 2010.

Becker, Jörg, et al. “Total Cost of Service Life --- Decision Support for Selecting and Orchestrating Services.” Proceedings of the IADIS Internatioal Conference E-Society 2010, edited by Piet Kommers and Pedro Isaías, 2010, pp. 322--329.

Becker, Jörg, et al. “Total Costs of Service Life: The Need of Decision Support in Selecting, Comparing and Orchestrating Services.”10.1007/978-3-642-14319-9_25__Exploring Service Sciences, edited by Jean-Henry Morin et al., 2010, pp. 282--288, doi:10.1007/978-3-642-14319-9_25.

Beverungen, Daniel. “Implementing Value-Driven Service Management --- Towards an IT Artifact-Based Approach for Managing Customer Solutions.” Proceedings of the 10th European Academy of Management Conference, 2010.

Backhaus, Klaus, et al. “Enabling Individualized Recommendations and Dynamic Pricing of Value-Added Services through Willingness-to-Pay Data.”10.1007/s12525-010-0032-0__Electronic Markets, no. 2, 2010, pp. 131--146, doi:10.1007/s12525-010-0032-0.

Becker, Jörg, et al. “The Challenge of Conceptual Modeling for Product-Service Systems --- Status-Quo and Perspectives for Reference Models and Modeling Languages.” Information Systems and E-Business Management (ISeB), no. 1, 2010, pp. 12--32.