Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.

Eggert, A., and W. Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” Proceedings of the 4th International Conference on Business Market Management, 2009.

Garnefeld, I., et al. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.

Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.

Eggert, A., et al. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.

Wünderlich, Nancy. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed., Springer Gabler, 2009.

Kabst, Rüdiger, et al. Vorteil Interim Management. Vol. 2, 2009, pp. 20–22.

Kabst, Rüdiger, et al. Was Zeichnet Den Erfolgreichen Interim Manager Aus? Vol. 3, 2009, pp. 23–25.

Kabst, Rüdiger, et al. Manager Auf Zeit: Ignoriert Oder Akzeptiert? Vol. 6, 2009, pp. 3–6.

Kabst, Rüdiger, et al. International Fachkräfte Gewinnen. Vol. 4, 2009, pp. 21–23.

Kabst, Rüdiger. Editorial: Motivieren Trotz Krise. Vol. 6, 2009.

Kabst, Rüdiger. Editorial: Zukunft Sichern. Vol. 3, 2009.

Kabst, Rüdiger, et al. International Komparatives Personalmanagement: Evidenz, Methodik &; Klassiker Des “Cranfield Projects on International Human Resource Management.” 2009.

Kabst, Rüdiger, and A. Giardini. “Ausgewählte Stichwörter Zum Internationalen Personalmanagement.” Vahlens Großes Personal Lexikon, edited by C Scholz, 2009.

Kabst, Rüdiger, et al. “Das Cranfield Project on International Strategic Human Resource Management: Eine Einführung.”  International Komparatives Personalmanagement: Evidenz, Methodik &; Klassiker Des “Cranfield Projects on International Human Resource Management,” edited by Rüdiger Kabst, 2009, pp. 5–10.

Schwens, C., and Rüdiger Kabst. “Das Lernverhalten Früh Internationalisierender Unternehmen: Ein Konzeptioneller Analyserahmen. .” Internationale Unternehmensführung - Entscheidungsfelder Und Politische Aspekte. , edited by R Moser, Deutscher Universität-Verlag, 2009, pp. 101–12.

Kabst, Rüdiger, and A. Giardini. “Die Deutsche Cranet-Erhebung 2005: Empirische Befunde Und Ergebnisbericht.” International Komparatives Personalmanagement: Evidenz, Methodik &; Klassiker Des “Cranfield Projects on International Human Resource Management,” edited by Rüdiger Kabst, 2009, pp. 11–57.

Baum, M., et al. A Typology of International New Ventures: Empirical Evidence from High Technology Industries. 2009.

Zapkau, F. B., et al. Determinanten Der Gründungsintention – Eine Empirische Analyse Unter Einbeziehung Der Theory of Planned Behaviour [Determinants of the Founding Intention – An Empirical Analysis Based on the Theory of Planned Behavior]. 2009.

Baum, M., and Rüdiger Kabst. Employer Image and the Intention to Apply: A Cross-National Analysis. 2009.