Becker J, Beverungen D, Blinn N, Nüttgens M. Assumptions in Service Research --- A Multi-Theoretical Perspective on the Development of Standards for the Integration of Goods and Services. In: XX. International RESER Conference. Gothenburg, Sweden; 2010.

Becker J, Beverungen D, Matzner M, Müller O. Total Cost of Service Life --- Decision Support for Selecting and Orchestrating Services. In: Kommers P, Isaías P, eds. Proceedings of the IADIS Internatioal Conference E-Society 2010. Porto, Portugal; 2010:322--329.

Becker J, Beverungen D, Matzner M, Müller O. Total Costs of Service Life: The Need of Decision Support in Selecting, Comparing and Orchestrating Services. In: Morin J-H, Ralyté J, Snene M, eds. Exploring Service Sciences. Lecture Notes in Business Information Processing (LNBIP). Berlin; 2010:282--288. doi:10.1007/978-3-642-14319-9_25

Beverungen D. Implementing Value-Driven Service Management --- Towards an IT Artifact-Based Approach for Managing Customer Solutions. In: Proceedings of the 10th European Academy of Management Conference. Rome, Italy; 2010.

Backhaus K, Becker J, Beverungen D, et al. Enabling Individualized Recommendations and Dynamic Pricing of Value-Added Services through Willingness-to-Pay Data. Electronic Markets. 2010;(2):131--146. doi:10.1007/s12525-010-0032-0

Becker J, Beverungen D, Knackstedt R. The Challenge of Conceptual Modeling for Product-Service Systems --- Status-quo and Perspectives for Reference Models and Modeling Languages. Information Systems and e-Business Management (ISeB). 2010;(1):12--32.

Becker J, Beverungen D, Knackstedt R, Winkelmann A. Fostering the Virtualization of Service Processes and Touch Points --- Identification and Documentation of E-Service Potential in Retail Networks. Lecture Notes in Informatics. 2010;(INFORMATIK 2010--- Business Process and Service Science--- Proceedings of ISSS and BPSC):63--79.

Becker J, Beverungen D, Knackstedt R, Müller O, Müller S. TCO-as-a-Service --- Servicebasierte Lebenszyklusrechnung für hybride Leistungsbündel. In: Becker J, Knackstedt R, Müller O, Winkelmann A, eds. Vertriebsinformationssysteme --- Standardisierung, Individualisierung, Hybridisierung Und Internetisierung. Berlin, Heidelberg; 2010:161--174. doi:10.1007/978-3-642-11859-3_10

Beverungen D, Knackstedt R, Winkelmann A. E-Services im Handel --- Auffindung und Dokumentation von Potenzialen zur Digitalisierung von Dienstleistungen für Hersteller und Kunden. In: Becker J, Knackstedt R, Müller O, Winkelmann A, eds. Vertriebsinformationssysteme --- Standardisierung, Individualisierung, Hybridisierung Und Internetisierung. Berlin, Heidelberg; 2010:177--193. doi:10.1007/978-3-642-11859-3_11

Weddeling M, Steiner M, Müller O, et al. Vermarktung Hybrider Leistungsbündel. Berlin, Heidelberg: Springer Berlin Heidelberg; 2010. doi:10.1007/978-3-642-12830-1