Assumptions in Service Research --- A Multi-Theoretical Perspective on the Development of Standards for the Integration of Goods and Services
J. Becker, D. Beverungen, N. Blinn, M. Nüttgens, in: XX. International RESER Conference, Gothenburg, Sweden, 2010.

Total Cost of Service Life --- Decision Support for Selecting and Orchestrating Services
J. Becker, D. Beverungen, M. Matzner, O. Müller, in: P. Kommers, P. Isaías (Eds.), Proceedings of the IADIS Internatioal Conference E-Society 2010, Porto, Portugal, 2010, pp. 322--329.

Total Costs of Service Life: The Need of Decision Support in Selecting, Comparing and Orchestrating Services
J. Becker, D. Beverungen, M. Matzner, O. Müller, in: J.-H. Morin, J. Ralyté, M. Snene (Eds.), Exploring Service Sciences, Berlin, 2010, pp. 282--288.

Implementing Value-Driven Service Management --- Towards an IT Artifact-Based Approach for Managing Customer Solutions
D. Beverungen, in: Proceedings of the 10th European Academy of Management Conference, Rome, Italy, 2010.

Enabling Individualized Recommendations and Dynamic Pricing of Value-Added Services through Willingness-to-Pay Data
K. Backhaus, J. Becker, D. Beverungen, M. Frohs, O. Müller, M. Weddeling, R. Knackstedt, M. Steiner, Electronic Markets (2010) 131--146.

The Challenge of Conceptual Modeling for Product-Service Systems --- Status-quo and Perspectives for Reference Models and Modeling Languages
J. Becker, D. Beverungen, R. Knackstedt, Information Systems and E-Business Management (ISeB) (2010) 12--32.

Fostering the Virtualization of Service Processes and Touch Points --- Identification and Documentation of E-Service Potential in Retail Networks
J. Becker, D. Beverungen, R. Knackstedt, A. Winkelmann, Lecture Notes in Informatics (2010) 63--79.

TCO-as-a-Service --- Servicebasierte Lebenszyklusrechnung für hybride Leistungsbündel
J. Becker, D. Beverungen, R. Knackstedt, O. Müller, S. Müller, in: J. Becker, R. Knackstedt, O. Müller, A. Winkelmann (Eds.), Vertriebsinformationssysteme --- Standardisierung, Individualisierung, Hybridisierung Und Internetisierung, Berlin, Heidelberg, 2010, pp. 161--174.

E-Services im Handel --- Auffindung und Dokumentation von Potenzialen zur Digitalisierung von Dienstleistungen für Hersteller und Kunden
D. Beverungen, R. Knackstedt, A. Winkelmann, in: J. Becker, R. Knackstedt, O. Müller, A. Winkelmann (Eds.), Vertriebsinformationssysteme --- Standardisierung, Individualisierung, Hybridisierung Und Internetisierung, Berlin, Heidelberg, 2010, pp. 177--193.

Vermarktung hybrider Leistungsbündel
M. Weddeling, M. Steiner, O. Müller, R. Knackstedt, J. Becker, K. Backhaus, D. Beverungen, M. Frohs, Vermarktung Hybrider Leistungsbündel, Springer Berlin Heidelberg, Berlin, Heidelberg, 2010.