A Relational Perspective on Responsibility for Sustainable Market Behavior
B. Alberternst, K. Kessing, E. Böhm, A. Eggert, I. Garnefeld, T. Schaefers, L. Steinhoff, D. Woisetschläger, in: 2026 AMA Winter Academic Conference Proceedings, 2026.

Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being
C. Witte, L. Steinhoff, K. Husemann, in:  2026 AMA Winter Academic Conference Proceedings, Madrid, 2026.

Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty
B. Alberternst, L. Steinhoff, D.M. Woisetschläger, in: 2025 AMA Winter Academic Conference Proceedings, Phoenix, 2025.

Unlocking Spiritual Value: Magical Experiences of Commercial Services
C. Witte, L. Steinhoff, in: 2025 AMA Winter Academic Conference Proceedings, Phoenix, 2025.

Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs
K. Küpper, I. Garnefeld, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.

Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions
E. Ozuna, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.

Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?
E. Ozuna, L. Steinhoff, in: 2023 AMA Winter Academic Conference Proceedings, Nashville, 2023.

The Consumerization of Care: How Capitalism Is Co-Opting Solidarity
B. Alberternst, M. Giesler, L. Steinhoff, A. Eggert, in: 2023 AMA Winter Academic Conference Proceedings, Nashville, 2023.

Customer Engagement in International Markets
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2023) 1–31.

Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services
L. Steinhoff, R.W. Palmatier, K.D. Martin, G. Fox, C.M. Henderson, J.K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, C.M. Harmeling, Journal of Service Management Research 6 (2022) 2–27.

The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.

Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2022 AMA Summer Academic Conference Proceedings, Chicago, 2022.

How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs
I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Academic Conference Proceedings, Las Vegas, 2022.

Customer Inertia Marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 350–373.

An Emerging Theory of Loyalty Program Dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 71–95.

Commentary: Opportunities and Challenges of Technology in Relationship Marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2021) 111–117.

Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.

Understanding and Measuring Consumer Solidarity as a Collective Bond
B. Alberternst, A. Eggert, L. Steinhoff, M. Giesler, in: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.

Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2021 AMA Winter Academic Conference Proceedings, St. Petersburg, 2021.

Data Privacy in Retail
K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker, Y. Wang, S.K. Weaven, Journal of Retailing 96 (2020) 474–489.