Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs
K. Küpper, I. Garnefeld, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.
LibreCat: /record/50978

The Consumerization of Care: How Capitalism Is Co-Opting Solidarity
B. Alberternst, M. Giesler, L. Steinhoff, in: 2023 AMA Winter Marketing Educators’ Conference Proceedings, Nashville, 2023.
LibreCat: /record/50975

Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions
E. Ozuna, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.
LibreCat: /record/50979

Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?
E. Ozuna, L. Steinhoff, in: 2023 AMA Winter Marketing Educators’ Conference Proceedings, Nashville, 2023.
LibreCat: /record/50977

Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services
L. Steinhoff, R.W. Palmatier, K.D. Martin, G. Fox, C.M. Henderson, J.K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, C.M. Harmeling, Journal of Service Management Research 6 (2022) 2–27.
LibreCat: /record/45721
DOI:  10.5771/2511-8676-2022-1-2

Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat: /record/45737

How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs
I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat: /record/45739

The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat: /record/45738

Customer Engagement in International Markets
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2022) 1–31.
LibreCat: /record/45720
DOI: 10.1177/1069031X221099211

Customer Inertia Marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 350–373.
LibreCat: /record/45724
DOI: http://dx.doi.org/10.1007/s11747-020-00744-0