An Emerging Theory of Loyalty Program Dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 71–95.
LibreCat: /record/45725
DOI: 10.1007/s11747-020-00719-1

Commentary: Opportunities and Challenges of Technology in Relationship Marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2021) 111–117.
LibreCat: /record/45722
DOI: https://doi.org/10.1016/j.ausmj.2020.07.003

Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.
LibreCat: /record/45723
DOI: 10.1016/j.jbusres.2021.02.016

Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat: /record/45741

Understanding and Measuring Consumer Solidarity as a Collective Bond
B. Alberternst, A. Eggert, L. Steinhoff, M. Giesler, in: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat: /record/45740

Data Privacy in Retail
K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker, Y. Wang, S.K. Weaven, Journal of Retailing 96 (2020) 474–489.
LibreCat: /record/45726
DOI: https://doi.org/10.1016/j.jretai.2020.08.003

Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation
A. Payne, L. Steinhoff, P. Frow, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.
LibreCat: /record/45727
DOI: https://doi.org/10.1016/j.indmarman.2020.02.015

Understanding and Managing Customer Value Propositions: Introduction to the Special Issue
A. Eggert, P. Frow, A. Payne, L. Steinhoff, Industrial Marketing Management 87 (2020) 242–243.
LibreCat: /record/45728
DOI: http://dx.doi.org/10.1016/j.indmarman.2020.01.007

cDear Stranger, This Looks Good on Youd: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing
T. Reimer, L. Steinhoff, M. Leyer, in: 2020 Winter AMA Conference Proceedings, San Diego, 2020.
LibreCat: /record/45742

Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
LibreCat: /record/45729
DOI: 10.1177/0022242919860802

Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor &; Francis Group, New York and Abingdon, 2019.
LibreCat: /record/45718
DOI: https://doi.org/10.4324/9781315143583

Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat: /record/45730
DOI: https://doi.org/10.1007/s11747-018-0621-6

Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat: /record/45743

Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
LibreCat: /record/45731
DOI: http://dx.doi.org/10.15358/2511-8676-2018-2-22

Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat: /record/45745

Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat: /record/45744

The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat: /record/45746

Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
LibreCat: /record/45732
DOI: 10.1007/s11747-014-0405-6

The Power of Gift Purchases in Strengthening Customer-Company Relationships
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat: /record/45747

Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.
LibreCat: /record/45754