R. W. Palmatier and L. Steinhoff, Relationship Marketing in the Digital Age. New York and Abingdon: Routledge Taylor &; Francis Group, 2019.
LibreCat: /record/45718
DOI: https://doi.org/10.4324/9781315143583

L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online Relationship Marketing,”https://doi.org/10.1007/s11747-018-0621-6__Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi:https://doi.org/10.1007/s11747-018-0621-6 .
LibreCat: /record/45730
DOI: https://doi.org/10.1007/s11747-018-0621-6

L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat: /record/45743

L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,”http://dx.doi.org/10.15358/2511-8676-2018-2-22__Journal of Service Management Research, vol. 2, no. 2, pp. 22–35, 2018, doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22 .
LibreCat: /record/45731
DOI: http://dx.doi.org/10.15358/2511-8676-2018-2-22

L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat: /record/45745

A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat: /record/45744

A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat: /record/45746

L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,”10.1007/s11747-014-0405-6__Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016, doi:10.1007/s11747-014-0405-6 .
LibreCat: /record/45732
DOI: 10.1007/s11747-014-0405-6

C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat: /record/45747

L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
LibreCat: /record/45754

A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs,”10.1177/1094670514566797__Journal of Service Research, vol. 18, no. 2, pp. 210–228, 2015, doi:10.1177/1094670514566797 .
LibreCat: /record/45733
DOI: 10.1177/1094670514566797

A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” presented at the 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
LibreCat: /record/45748

L. Steinhoff, Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler, 2014.
LibreCat: /record/45719
DOI: 10.1007/978-3-658-06357-3

A. Eggert, I. Garnefeld, and L. Steinhoff, “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?,” in Customer &; Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 31–36.
LibreCat: /record/45735
DOI: 10.5445/KSP/1000038784/04

L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in Customer &; Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152.
LibreCat: /record/45736
DOI: 10.5445/KSP/1000038784/16

C. M. Henderson, L. Steinhoff, and R. W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp. 14–121.
LibreCat: /record/45755

I. Garnefeld and L. Steinhoff, “Primacy versus Recency Effects in Extended Service Encounters,”http://dx.doi.org/10.1108/09564231311304198__Journal of Service Management, vol. 24, no. 1, pp. 64–81, 2013, doi:http://dx.doi.org/10.1108/09564231311304198 .
LibreCat: /record/45734
DOI: http://dx.doi.org/10.1108/09564231311304198

L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” presented at the Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat: /record/45749

L. Steinhoff and R. W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
LibreCat: /record/45756

A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat: /record/45750