Palmatier, R. W., and Lena Steinhoff. Relationship Marketing in the Digital Age. Routledge Taylor &; Francis Group, 2019, doi:https://doi.org/10.4324/9781315143583.
LibreCat: /record/45718
DOI: https://doi.org/10.4324/9781315143583

Steinhoff, Lena, et al. “Online Relationship Marketing.”https://doi.org/10.1007/s11747-018-0621-6__Journal of the Academy of Marketing Science, vol. 47, no. 3, 2019, pp. 369–93, doi:https://doi.org/10.1007/s11747-018-0621-6.
LibreCat: /record/45730
DOI: https://doi.org/10.1007/s11747-018-0621-6

Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat: /record/45743

Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.”http://dx.doi.org/10.15358/2511-8676-2018-2-22__Journal of Service Management Research, vol. 2, no. 2, 2018, pp. 22–35, doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22.
LibreCat: /record/45731
DOI: http://dx.doi.org/10.15358/2511-8676-2018-2-22

Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat: /record/45745

Eggert, A., et al. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat: /record/45744

Eggert, A., et al. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat: /record/45746

Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.”10.1007/s11747-014-0405-6__Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107, doi:10.1007/s11747-014-0405-6.
LibreCat: /record/45732
DOI: 10.1007/s11747-014-0405-6

Witte, C., et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat: /record/45747

Steinhoff, Lena, et al. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
LibreCat: /record/45754

Eggert, A., et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.”10.1177/1094670514566797__Journal of Service Research, vol. 18, no. 2, 2015, pp. 210–28, doi:10.1177/1094670514566797.
LibreCat: /record/45733
DOI: 10.1177/1094670514566797

Eggert, A., et al. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
LibreCat: /record/45748

Steinhoff, Lena. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler, 2014, doi:10.1007/978-3-658-06357-3.
LibreCat: /record/45719
DOI: 10.1007/978-3-658-06357-3

Eggert, A., et al. “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?”10.5445/KSP/1000038784/04__Customer &; Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 31–36, doi:10.5445/KSP/1000038784/04.
LibreCat: /record/45735
DOI: 10.5445/KSP/1000038784/04

Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.”10.5445/KSP/1000038784/16__Customer &; Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 147–52, doi:10.5445/KSP/1000038784/16.
LibreCat: /record/45736
DOI: 10.5445/KSP/1000038784/16

Henderson, C. M., et al. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp. 14–121.
LibreCat: /record/45755

Garnefeld, I., and Lena Steinhoff. “Primacy versus Recency Effects in Extended Service Encounters.”http://dx.doi.org/10.1108/09564231311304198__Journal of Service Management, vol. 24, no. 1, 2013, pp. 64–81, doi:http://dx.doi.org/10.1108/09564231311304198.
LibreCat: /record/45734
DOI: http://dx.doi.org/10.1108/09564231311304198

Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat: /record/45749

Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
LibreCat: /record/45756

Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat: /record/45750