A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
LibreCat: /record/45751

A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat: /record/45752

G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat: /record/45753