Eggert, A., Garnefeld, I., &; Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg.

Eggert, A., Garnefeld, I., &; Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin.

Hunter, G., Garnefeld, I., &; Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin.