Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” In 47rd EMAC Annual Conference, Glasgow, UK, 2018.
LibreCat: /record/46677

Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “Engaging a Product-Oriented Salesforce in Solution Sales.” In ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat: /record/46676

Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.”https://doi.org/10.1007/s11747-018-0600-y__Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47.https://doi.org/10.1007/s11747-018-0600-y .
LibreCat: /record/41340
DOI: 10.1007/s11747-018-0600-y

Garnefeld, I., Eva Böhm, and L. Feider. “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns (Ausgezeichnet Mit Best Paper Award).” In 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat: /record/46679

Cramer, C., Eva Böhm, and A. Eggert. “Service Awards: Do They Help or Harm in Case of a Service Failure?” In 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat: /record/46680

Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Böhm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.”https://doi.org/10.1016/j.indmarman.2017.06.015__Industrial Marketing Management 66 (2017): 42–55.https://doi.org/10.1016/j.indmarman.2017.06.015 .
LibreCat: /record/46638
DOI: 10.1016/j.indmarman.2017.06.015

Eggert, Andreas, Eva Böhm, and Christina Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.”https://doi.org/10.1108/josm-11-2016-0306__Journal of Service Management 28, no. 3 (2017): 476–98.https://doi.org/10.1108/josm-11-2016-0306 .
LibreCat: /record/46639
DOI: 10.1108/josm-11-2016-0306

Böhm, Eva, C. Backhaus, A. Eggert, and T. Pitsis. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” In 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
LibreCat: /record/46684

Cramer, C., Eva Böhm, and A. Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side (Ausgezeichnet Mit Best Paper Award).” In 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
LibreCat: /record/46683

Eggert, A., Eva Böhm, and C. Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” In International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
LibreCat: /record/46681

Cramer, C., Eva Böhm, and A. Eggert. “The Service Award Paradox.” In 45rd EMAC Annual Conference, Oslo, 2016.
LibreCat: /record/46682

Böhm, Eva, C. Backhaus, A. Eggert, and T. Cummins. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation,  (Ausgezeichnet Mit Best Paper Award) 3, no. 1–2 (2016): 128–49.
LibreCat: /record/46663

Garnefeld, I., Eva Böhm, and L. Feider. “Retourenmanagement zur Steigerung des Kundenwerts.” In Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther, S. Helm, and A. Eggert, 2nd ed., 2016.
LibreCat: /record/46664

Böhm, Eva, Andreas Eggert, and Christoph Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?”https://doi.org/10.1016/j.indmarman.2016.04.007__Industrial Marketing Management 60, no. 1 (2016): 101–11.https://doi.org/10.1016/j.indmarman.2016.04.007 .
LibreCat: /record/46640
DOI: 10.1016/j.indmarman.2016.04.007

Feider, L., I. Garnefeld, and Eva Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In 44th EMAC Annual Conference, Leuven, 2015.
LibreCat: /record/46686

Eggert, A., Eva Böhm, and C. Cramer. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” In 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat: /record/46688

Böhm, Eva, A. Eggert, H. Terho, W. Ulaga, and A. Haas. “Recognizing Value Creation Opportunities in Business Markets.” In 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat: /record/46687

Eggert, A., Eva Böhm, and C. Cramer. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” In 44th EMAC Annual Conference, Leuven, 2015.
LibreCat: /record/46685

Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat: /record/46695

Kanuri, V., Eva Münkhoff, and L. K. Scheer. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat: /record/46692