Münkhoff E, Eggert A, Terho H, Haas A, Ulaga W. Salespersons’ solution crafting capability: A knowledge-based perspective. In: ISBM 2014 Academic Conference, San Francisco, CA. ; 2014.
LibreCat: /record/46693

Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: ISBM 2014 Academic Conference, San Francisco, CA. ; 2014.
LibreCat: /record/46694

Eggert A, Hogreve J, Ulaga W, Münkhoff E. Revenue and Profit Implications of Industrial Service Strategies. Journal of Service Research. 2014;17(1):23-39. doi:10.1177/1094670513485823
LibreCat: /record/41341
DOI: 10.1177/1094670513485823

Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
LibreCat: /record/46697

Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
LibreCat: /record/46696

Münkhoff E. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler; 2013. doi:10.1007/978-3-658-02122-1
LibreCat: /record/46643
DOI: 10.1007/978-3-658-02122-1

Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Academic Conference, Chicago, IL. ; 2012.
LibreCat: /record/46698

Eggert A, Münkhoff E, Thiesbrummel C. Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award). In: 2012 AMA Winter Academic Conference, St. Petersburg, FL. ; 2012.
LibreCat: /record/46699

Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award). In: 2011 AMA Winter Academic Conference, Austin, TX. ; 2011.
LibreCat: /record/46702

Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.
LibreCat: /record/46701

Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.
LibreCat: /record/46700

Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;40(5):661-670. doi:10.1016/j.indmarman.2011.05.007
LibreCat: /record/46641
DOI: 10.1016/j.indmarman.2011.05.007

Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations, and firm profitability: A longitudinal analysis. In: Frontiers Pre-Conference on Service and Solution Innovation, Karlstad. ; 2010.
LibreCat: /record/46705

Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the effects of referral reward programs on satisfied and dissatisfied customers. In: 2010 AMA Winter Academic Conference, New Orleans, LA. ; 2010.
LibreCat: /record/46706

Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the revenue and cost implications of the service transition: A latent growth analysis. In: ISBM 2010 Academic Conference, Boston, MA. ; 2010.
LibreCat: /record/46704

Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral reward programs: A means for service recovery? In: 18th International Colloquium on Relationship Marketing (ICRM), Reading. ; 2010.
LibreCat: /record/46703

Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: 38th EMAC Annual Conference, Nantes. ; 2009.
LibreCat: /record/46708

Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: 15th AMS World Marketing Congress, Oslo. ; 2009.
LibreCat: /record/46707