Garnefeld, I., Eva Böhm, L. Hanf, and S. Helm. “Unboxing Video Effectiveness – Does Speech Matter?” In 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
LibreCat: /record/46665

Kessing, K., I. Garnefeld, and Eva Böhm. “The Dark and Bright Side of Online Reviews in Manufacturer Online Shops.” In EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat: /record/46666

Hanf, L., I. Garnefeld, Eva Böhm, and S. Helm. “Stimulating Engagement with Unboxing Videos – Does Speech Matter?” In EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat: /record/46667

Harrmann, Lisa Katharina, Andreas Eggert, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.”https://doi.org/10.1108/ejm-11-2021-0914__European Journal of Marketing 57, no. 3 (2023): 834–57.https://doi.org/10.1108/ejm-11-2021-0914 .
LibreCat: /record/46642
DOI: 10.1108/ejm-11-2021-0914

Akalan, R., A. Eggert, and Eva Böhm. “Strategic Emphasis on Service-Based Business Models during the Corona Crisis: Are Customer Solutions a Curse or Blessing for Manufacturing Firms?” Journal of Service Management Research 6, no. 1 (2022): 47–63.
LibreCat: /record/46662

Eggert, A., L. Harrmann, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat: /record/46668

Kessing, K., I. Garnefeld, and Eva Böhm. “Should Manufacturers Publish Online Reviews in Their Own Online Shops?” In EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat: /record/46669

Akalan, R., Eva Böhm, and A. Eggert. “Servitization in the Manufacturing Industry: Where Do We Stand? Where Do We Come From?” Journal of Service Management Research 6, no. 3 (2022): 204–13.
LibreCat: /record/46661

Alavi, Sascha, Eva Böhm, Johannes Habel, Jan Wieseke, Christian Schmitz, and Felix Brüggemann. “The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling.”https://doi.org/10.1111/jpim.12600__Journal of Product Innovation Management 39, no. 3 (2022): 445–63.https://doi.org/10.1111/jpim.12600 .
LibreCat: /record/46634
DOI: 10.1111/jpim.12600

Böhm, Eva, A. Eggert, I. Garnefeld, H. Holzmüller, T Schaefers, Lena Steinhoff, and D. Woisetschläger. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management 6, no. 4 (2022): 216–31.
LibreCat: /record/46660

Harrmann, L., Eva Böhm, and A. Eggert. “Exploring the Paths towards Service Growth in Manufacturing Companies.” In 2021 AMA Winter Academic Conference, 2021.
LibreCat: /record/46670

Salonen, Anna, Harri Terho, Eva Böhm, Ari Virtanen, and Risto Rajala. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.”https://doi.org/10.1007/s11747-020-00729-z__Journal of the Academy of Marketing Science 49, no. 1 (2021): 139–63.https://doi.org/10.1007/s11747-020-00729-z .
LibreCat: /record/41338
DOI: 10.1007/s11747-020-00729-z

Garnefeld, Ina, Tabea Krah, Eva Böhm, and Dwayne D. Gremler. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?”https://doi.org/10.1007/s11747-021-00770-6__Journal of the Academy of Marketing Science 49, no. 4 (2021): 703–22.https://doi.org/10.1007/s11747-021-00770-6 .
LibreCat: /record/41337
DOI: 10.1007/s11747-021-00770-6

Schaefers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.”https://doi.org/10.1016/j.indmarman.2020.06.002__Industrial Marketing Management 93 (2021): 466–81.https://doi.org/10.1016/j.indmarman.2020.06.002 .
LibreCat: /record/46635
DOI: 10.1016/j.indmarman.2020.06.002

Garnefeld, I., T. Krah, Eva Böhm, and D. D. Gremler. “Do Product Testing Programs Lead to More Favorable Online Reviews? (Ausgezeichnet Mit Best Paper Award).” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat: /record/46689

Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Manufacturers’ Service Growth through Mergers and Acquisitions – An Event Study.” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat: /record/46690

Böhm, Eva, Andreas Eggert, Harri Terho, Wolfgang Ulaga, and Alexander Haas. “Drivers and Outcomes of Salespersons’ Value Opportunity Recognition Competence in Solution Selling.”https://doi.org/10.1080/08853134.2020.1778484__Journal of Personal Selling and Sales Management 40, no. 3 (2020): 180–97.https://doi.org/10.1080/08853134.2020.1778484 .
LibreCat: /record/46636
DOI: 10.1080/08853134.2020.1778484

Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Service Growth by Acquisition – An Event Study.” In 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat: /record/46675

Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.”https://doi.org/10.1007/s11747-019-00653-x__Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616.https://doi.org/10.1007/s11747-019-00653-x .
LibreCat: /record/41339
DOI: 10.1007/s11747-019-00653-x

Henkelmann, S., Eva Böhm, C. Cramer, and A. Eggert. “The Bright and Dark Side of Service Quality Signals: A Contingency Perspective.” In 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
LibreCat: /record/46678