Garnefeld, I., et al. “Unboxing Video Effectiveness – Does Speech Matter?” 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
LibreCat: /record/46665

Kessing, K., et al. “The Dark and Bright Side of Online Reviews in Manufacturer Online Shops.” EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat: /record/46666

Hanf, L., et al. “Stimulating Engagement with Unboxing Videos – Does Speech Matter?” EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat: /record/46667

Harrmann, Lisa Katharina, et al. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.”10.1108/ejm-11-2021-0914__European Journal of Marketing, vol. 57, no. 3, Emerald, 2023, pp. 834–57, doi:10.1108/ejm-11-2021-0914.
LibreCat: /record/46642
DOI: 10.1108/ejm-11-2021-0914

Akalan, R., et al. “Strategic Emphasis on Service-Based Business Models during the Corona Crisis: Are Customer Solutions a Curse or Blessing for Manufacturing Firms?” Journal of Service Management Research, vol. 6, no. 1, 2022, pp. 47–63.
LibreCat: /record/46662

Eggert, A., et al. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat: /record/46668

Kessing, K., et al. “Should Manufacturers Publish Online Reviews in Their Own Online Shops?” EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat: /record/46669

Akalan, R., et al. “Servitization in the Manufacturing Industry: Where Do We Stand? Where Do We Come From?” Journal of Service Management Research, vol. 6, no. 3, 2022, pp. 204–13.
LibreCat: /record/46661

Alavi, Sascha, et al. “The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling.”10.1111/jpim.12600__Journal of Product Innovation Management, vol. 39, no. 3, Wiley, 2022, pp. 445–63, doi:10.1111/jpim.12600.
LibreCat: /record/46634
DOI: 10.1111/jpim.12600

Böhm, Eva, et al. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management, vol. 6, no. 4, 2022, pp. 216–31.
LibreCat: /record/46660

Harrmann, L., et al. “Exploring the Paths towards Service Growth in Manufacturing Companies.” 2021 AMA Winter Academic Conference, 2021.
LibreCat: /record/46670

Salonen, Anna, et al. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.”10.1007/s11747-020-00729-z__Journal of the Academy of Marketing Science, vol. 49, no. 1, Springer Science and Business Media LLC, 2021, pp. 139–63, doi:10.1007/s11747-020-00729-z.
LibreCat: /record/41338
DOI: 10.1007/s11747-020-00729-z

Garnefeld, Ina, et al. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?”10.1007/s11747-021-00770-6__Journal of the Academy of Marketing Science, vol. 49, no. 4, Springer Science and Business Media LLC, 2021, pp. 703–22, doi:10.1007/s11747-021-00770-6.
LibreCat: /record/41337
DOI: 10.1007/s11747-021-00770-6

Schaefers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.”10.1016/j.indmarman.2020.06.002__Industrial Marketing Management, vol. 93, Elsevier BV, 2021, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
LibreCat: /record/46635
DOI: 10.1016/j.indmarman.2020.06.002

Garnefeld, I., et al. “Do Product Testing Programs Lead to More Favorable Online Reviews? (Ausgezeichnet Mit Best Paper Award).” 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat: /record/46689

Eggert, A., et al. “Manufacturers’ Service Growth through Mergers and Acquisitions – An Event Study.” 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat: /record/46690

Böhm, Eva, et al. “Drivers and Outcomes of Salespersons’ Value Opportunity Recognition Competence in Solution Selling.”10.1080/08853134.2020.1778484__Journal of Personal Selling and Sales Management, vol. 40, no. 3, Informa UK Limited, 2020, pp. 180–97, doi:10.1080/08853134.2020.1778484.
LibreCat: /record/46636
DOI: 10.1080/08853134.2020.1778484

Eggert, A., et al. “Service Growth by Acquisition – An Event Study.” 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat: /record/46675

Garnefeld, Ina, et al. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.”10.1007/s11747-019-00653-x__Journal of the Academy of Marketing Science, vol. 47, no. 4, Springer Science and Business Media LLC, 2019, pp. 595–616, doi:10.1007/s11747-019-00653-x.
LibreCat: /record/41339
DOI: 10.1007/s11747-019-00653-x

Henkelmann, S., et al. “The Bright and Dark Side of Service Quality Signals: A Contingency Perspective.” 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
LibreCat: /record/46678