Garnefeld, I., Eva Böhm, L. Hanf, and S. Helm. “Unboxing Video Effectiveness – Does Speech Matter?” In 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.

Kessing, K., I. Garnefeld, and Eva Böhm. “The Dark and Bright Side of Online Reviews in Manufacturer Online Shops.” In EMAC Annual Conference, Odense, Denmark, 2023.

Hanf, L., I. Garnefeld, Eva Böhm, and S. Helm. “Stimulating Engagement with Unboxing Videos – Does Speech Matter?” In EMAC Annual Conference, Odense, Denmark, 2023.

Harrmann, Lisa Katharina, Andreas Eggert, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.”https://doi.org/10.1108/ejm-11-2021-0914__European Journal of Marketing 57, no. 3 (2023): 834–57.https://doi.org/10.1108/ejm-11-2021-0914 .

Akalan, R., A. Eggert, and Eva Böhm. “Strategic Emphasis on Service-Based Business Models during the Corona Crisis: Are Customer Solutions a Curse or Blessing for Manufacturing Firms?” Journal of Service Management Research 6, no. 1 (2022): 47–63.

Eggert, A., L. Harrmann, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” EMAC Annual Conference, Budapest, Hungary, 2022.

Kessing, K., I. Garnefeld, and Eva Böhm. “Should Manufacturers Publish Online Reviews in Their Own Online Shops?” In EMAC Annual Conference, Budapest, Hungary, 2022.

Akalan, R., Eva Böhm, and A. Eggert. “Servitization in the Manufacturing Industry: Where Do We Stand? Where Do We Come From?” Journal of Service Management Research 6, no. 3 (2022): 204–13.

Alavi, Sascha, Eva Böhm, Johannes Habel, Jan Wieseke, Christian Schmitz, and Felix Brüggemann. “The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling.”https://doi.org/10.1111/jpim.12600__Journal of Product Innovation Management 39, no. 3 (2022): 445–63.https://doi.org/10.1111/jpim.12600 .

Böhm, Eva, A. Eggert, I. Garnefeld, H. Holzmüller, T Schaefers, Lena Steinhoff, and D. Woisetschläger. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management 6, no. 4 (2022): 216–31.

Harrmann, L., Eva Böhm, and A. Eggert. “Exploring the Paths towards Service Growth in Manufacturing Companies.” In 2021 AMA Winter Academic Conference, 2021.

Salonen, Anna, Harri Terho, Eva Böhm, Ari Virtanen, and Risto Rajala. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.”https://doi.org/10.1007/s11747-020-00729-z__Journal of the Academy of Marketing Science 49, no. 1 (2021): 139–63.https://doi.org/10.1007/s11747-020-00729-z .

Garnefeld, Ina, Tabea Krah, Eva Böhm, and Dwayne D. Gremler. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?”https://doi.org/10.1007/s11747-021-00770-6__Journal of the Academy of Marketing Science 49, no. 4 (2021): 703–22.https://doi.org/10.1007/s11747-021-00770-6 .

Schaefers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.”https://doi.org/10.1016/j.indmarman.2020.06.002__Industrial Marketing Management 93 (2021): 466–81.https://doi.org/10.1016/j.indmarman.2020.06.002 .

Garnefeld, I., T. Krah, Eva Böhm, and D. D. Gremler. “Do Product Testing Programs Lead to More Favorable Online Reviews? (Ausgezeichnet Mit Best Paper Award).” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.

Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Manufacturers’ Service Growth through Mergers and Acquisitions – An Event Study.” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.

Böhm, Eva, Andreas Eggert, Harri Terho, Wolfgang Ulaga, and Alexander Haas. “Drivers and Outcomes of Salespersons’ Value Opportunity Recognition Competence in Solution Selling.”https://doi.org/10.1080/08853134.2020.1778484__Journal of Personal Selling and Sales Management 40, no. 3 (2020): 180–97.https://doi.org/10.1080/08853134.2020.1778484 .

Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Service Growth by Acquisition – An Event Study.” In 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.

Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.”https://doi.org/10.1007/s11747-019-00653-x__Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616.https://doi.org/10.1007/s11747-019-00653-x .

Henkelmann, S., Eva Böhm, C. Cramer, and A. Eggert. “The Bright and Dark Side of Service Quality Signals: A Contingency Perspective.” In 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.