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DOI: 10.1007/s11747-020-00729-z

Garnefeld, I., Krah, T., Böhm, E., &; Gremler, D. D. (2021). Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science, 49(4), 703–722.https://doi.org/10.1007/s11747-021-00770-6 
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Kim, J. J., Steinhoff, L., &; Palmatier, R. W. (2020). An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science, 49(1), 71–95.https://doi.org/10.1007/s11747-020-00719-1 
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Henderson, C. M., Steinhoff, L., Harmeling, C. M., &; Palmatier, R. W. (2020). Customer inertia marketing. Journal of the Academy of Marketing Science, 49(2), 350–373.https://doi.org/10.1007/s11747-020-00744-0 
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Steinhoff, L., Arli, D., Weaven, S., &; Kozlenkova, I. V. (2019). Online relationship marketing. Journal of the Academy of Marketing Science, 47(3), 369–393.https://doi.org/10.1007/s11747-018-0621-6 
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Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., &; Böhm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595–616.https://doi.org/10.1007/s11747-019-00653-x 
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DOI: 10.1007/s11747-019-00653-x

Garnefeld, I., Böhm, E., Klimke, L., &; Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147.https://doi.org/10.1007/s11747-018-0600-y 
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DOI: 10.1007/s11747-018-0600-y

Steinhoff, L., &; Palmatier, R. W. (2014). Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science, 44(1), 88–107.https://doi.org/10.1007/s11747-014-0405-6 
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