Ulaga W, Eggert A. Relationship Value in Business Markets: The Construct and Its Dimensions. Journal of Business-to-Business Marketing. 2005;12(1):73-99. doi:10.1300/j033v12n01_04
LibreCat: /record/4890
DOI: 10.1300/j033v12n01_04

Georges L, Eggert A. Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships. Journal of Business-to-Business Marketing. 2003;10(4):1-22. doi:10.1300/j033v10n04_01
LibreCat: /record/4895
DOI: 10.1300/j033v10n04_01