Relationship Value in Business Markets: The Construct and Its Dimensions
W. Ulaga, A. Eggert, Journal of Business-to-Business Marketing 12 (2005) 73–99.
LibreCat: /record/4890
DOI: 10.1300/j033v12n01_04

Key Account Managers' Role Within the Value Creation Process of Collaborative Relationships
L. Georges, A. Eggert, Journal of Business-to-Business Marketing 10 (2003) 1–22.
LibreCat: /record/4895
DOI: 10.1300/j033v10n04_01