Salonen A, Terho H, Böhm E, Virtanen A, Rajala R. Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science. 2021;49(1):139-163. doi:10.1007/s11747-020-00729-z
LibreCat: /record/41338
DOI: 10.1007/s11747-020-00729-z

Garnefeld I, Krah T, Böhm E, Gremler DD. Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science. 2021;49(4):703-722. doi:10.1007/s11747-021-00770-6
LibreCat: /record/41337
DOI: 10.1007/s11747-021-00770-6

Kim JJ, Steinhoff L, Palmatier RW. An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science. 2020;49(1):71-95. doi:10.1007/s11747-020-00719-1
LibreCat: /record/41299
DOI: 10.1007/s11747-020-00719-1

Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer inertia marketing. Journal of the Academy of Marketing Science. 2020;49(2):350-373. doi:10.1007/s11747-020-00744-0
LibreCat: /record/41310
DOI: 10.1007/s11747-020-00744-0

Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online relationship marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:10.1007/s11747-018-0621-6
LibreCat: /record/41294
DOI: 10.1007/s11747-018-0621-6

Garnefeld I, Eggert A, Husemann-Kopetzky M, Böhm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595-616. doi:10.1007/s11747-019-00653-x
LibreCat: /record/41339
DOI: 10.1007/s11747-019-00653-x

Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133-1147. doi:10.1007/s11747-018-0600-y
LibreCat: /record/41340
DOI: 10.1007/s11747-018-0600-y

Steinhoff L, Palmatier RW. Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science. 2014;44(1):88-107. doi:10.1007/s11747-014-0405-6
LibreCat: /record/41296
DOI: 10.1007/s11747-014-0405-6