Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.
LibreCat: /record/41337
DOI: 10.1007/s11747-021-00770-6

How entrepreneur’s leadership behavior and demographics shape applicant attraction to new ventures: the role of stereotypes
S. Hubner-Benz, B. Rudic, M. Baum, The International Journal of Human Resource Management 34 (2021) 2137–2172.
LibreCat: /record/48520
DOI: 10.1080/09585192.2021.1893785

An emerging theory of loyalty program dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.
LibreCat: /record/41299
DOI: 10.1007/s11747-020-00719-1

Customer inertia marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 350–373.
LibreCat: /record/41310
DOI: 10.1007/s11747-020-00744-0

When entrepreneurs become leaders: how entrepreneurs deal with people management
S. Hubner-Benz, International Journal of Entrepreneurial Venturing 12 (2020).
LibreCat: /record/48524
DOI: 10.1504/ijev.2020.105571

Hustlers, hipsters and hackers: Potential employees’ stereotypes of entrepreneurial leaders
B. Rudic, S. Hubner-Benz, M. Baum, Journal of Business Venturing Insights 15 (2020).
LibreCat: /record/48521
DOI: 10.1016/j.jbvi.2020.e00220

Online relationship marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat: /record/41294
DOI: 10.1007/s11747-018-0621-6

Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
LibreCat: /record/41309
DOI: 10.1177/0022242919860802

Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat: /record/41339
DOI: 10.1007/s11747-019-00653-x

Contagion of Entrepreneurial Passion: Effects on Employee Outcomes
S. Hubner-Benz, M. Baum, M. Frese, Entrepreneurship Theory and Practice 44 (2019) 1112–1140.
LibreCat: /record/48515
DOI: 10.1177/1042258719883995

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
LibreCat: /record/41340
DOI: 10.1007/s11747-018-0600-y

Effectuation, entrepreneurs' leadership behaviour, and employee outcomes: a conceptual model
S. Hubner-Benz, M. Baum, International Journal of Entrepreneurial Venturing 10 (2018).
LibreCat: /record/48526
DOI: 10.1504/ijev.2018.093917

Integrated Reporting and Assurance of Sustainability Information: An Experimental Study on Professional Investors’ Information Processing
D. Reimsbach, R. Hahn, A. Gürtürk, European Accounting Review 27 (2017) 559–581.
LibreCat: /record/47913
DOI: 10.1080/09638180.2016.1273787

Understanding loyalty program effectiveness: managing target and bystander effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2014) 88–107.
LibreCat: /record/41296
DOI: 10.1007/s11747-014-0405-6

Are we on track with sustainability literacy?
R. Hahn, D. Reimsbach, Journal of Global Responsibility 5 (2014) 55–67.
LibreCat: /record/47906
DOI: 10.1108/jgr-12-2013-0016

Pro forma earnings disclosure: the effects of non-GAAP earnings and earnings-before on investors’ information processing
D. Reimsbach, Journal of Business Economics 84 (2013) 479–515.
LibreCat: /record/47907
DOI: 10.1007/s11573-013-0688-y

The Effects of Negative Incidents in Sustainability Reporting on Investors’ Judgments–an Experimental Study of Thirdparty Versus Selfdisclosure in the Realm of Sustainable Development
D. Reimsbach, R. Hahn, Business Strategy and the Environment 24 (2013) 217–235.
LibreCat: /record/47911
DOI: 10.1002/bse.1816