Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.

How entrepreneur’s leadership behavior and demographics shape applicant attraction to new ventures: the role of stereotypes
S. Hubner-Benz, B. Rudic, M. Baum, The International Journal of Human Resource Management 34 (2021) 2137–2172.

An emerging theory of loyalty program dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.

Customer inertia marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 350–373.

When entrepreneurs become leaders: how entrepreneurs deal with people management
S. Hubner-Benz, International Journal of Entrepreneurial Venturing 12 (2020).

Hustlers, hipsters and hackers: Potential employees’ stereotypes of entrepreneurial leaders
B. Rudic, S. Hubner-Benz, M. Baum, Journal of Business Venturing Insights 15 (2020).

Online relationship marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.

Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.

Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.

Contagion of Entrepreneurial Passion: Effects on Employee Outcomes
S. Hubner-Benz, M. Baum, M. Frese, Entrepreneurship Theory and Practice 44 (2019) 1112–1140.

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.

Effectuation, entrepreneurs' leadership behaviour, and employee outcomes: a conceptual model
S. Hubner-Benz, M. Baum, International Journal of Entrepreneurial Venturing 10 (2018).

Integrated Reporting and Assurance of Sustainability Information: An Experimental Study on Professional Investors’ Information Processing
D. Reimsbach, R. Hahn, A. Gürtürk, European Accounting Review 27 (2017) 559–581.

Understanding loyalty program effectiveness: managing target and bystander effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2014) 88–107.

Are we on track with sustainability literacy?
R. Hahn, D. Reimsbach, Journal of Global Responsibility 5 (2014) 55–67.

Pro forma earnings disclosure: the effects of non-GAAP earnings and earnings-before on investors’ information processing
D. Reimsbach, Journal of Business Economics 84 (2013) 479–515.

The Effects of Negative Incidents in Sustainability Reporting on Investors’ Judgments–an Experimental Study of Thirdparty Versus Selfdisclosure in the Realm of Sustainable Development
D. Reimsbach, R. Hahn, Business Strategy and the Environment 24 (2013) 217–235.