@articleWünderlich_Heinonen_Ostrom_Patricio_Sousa_Voss_Lemmink_2015, title=Futurizing” Smart Service: Implications for Service Researchers and Managers., volume=29, number=6/7, journal=Journal of Services Marketing, publisher=Emerald Group Publishing Limited, author=Wünderlich, Nancy and Heinonen, Kristina and Ostrom, Amy L and Patricio, Lia and Sousa, Rui and Voss, Chris and Lemmink, Jos, year=2015, pages=442–447