@articleKamm_Kucklick_Schneider_vom Brocke_2020, title=Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1, volume=38, DOI=10.1080/10580530.2020.1855486, number=4, journal=Information Systems Management, publisher=Informa UK Limited, author=Kamm, Michael Reiner and Kucklick, Jan-Peter and Schneider, Johannes and vom Brocke, Jan, year=2020, pages=270–286