The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers
S. Hemmrich, J.M. Schäfer, P. Hansmeier, D. Beverungen, in: Proceedings of the 57th Hawaii International Conference on System Sciences, 2024.

A general Best-Worst method considering interdependency with application to innovation and technology assessment at NASA
M. Tavana, H. Mina, F.J. Santos-Arteaga, Journal of Business Research 154 (2023).

Value Chain digitalization and technological development as innovation catalysts in small and medium-sized enterprises
R. Marín, F.J. Santos-Arteaga, M. Tavana, D. Di Caprio, Journal of Innovation &; Knowledge 8 (2023).

From classical interpretive structural modeling to total interpretive structural modeling and beyond: A half-century of business research
S. Sorooshian, M. Tavana, S. Ribeiro-Navarrete, Journal of Business Research 157 (2023).

Digital technology usage as a driver of servitization paths in manufacturing industries
L.K. Harrmann, A. Eggert, E. Böhm, European Journal of Marketing 57 (2023) 834–857.

Systematizing the lexicon of platforms in information systems: a data-driven study
C. Bartelheimer, P. zur Heiden, H. Lüttenberg, D. Beverungen, Electronic Markets 32 (2022) 375–396.

Towards a Process Model for Social Media Marketing
K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.

(How) do advanced data and analyses enable HR analytics success? A neo-configurational analysis
S. Strohmeier, J. Collet, R. Kabst, Baltic Journal of Management 17 (2022) 285–303.

Applying XAI to an AI-based system for candidate management to mitigate bias and discrimination in hiring
L. Hofeditz, S. Clausen, A. Rieß, M. Mirbabaie, S. Stieglitz, Electronic Markets (ELMA) (2022).

Customer Engagement in International Markets
L. Steinhoff, J. (Sunny) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2022) 1–31.

Systematizing the lexicon of platforms in information systems: a data-driven study
C. Bartelheimer, P. zur Heiden, H. Lüttenberg, D. Beverungen, Electronic Markets (2022).

An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior
S. Hubner-Benz, M. Frese, Z. Song, N. Tripathi, T. Kaschner, X. Le Kong, Journal of Business Research 138 (2021) 408–421.

The rise of artificial intelligence – understanding the AI identity threat at the workplace
M. Mirbabaie, F. Brünker, N.R.J. Möllmann Frick, S. Stieglitz, Electronic Markets 32 (2021) 73–99.

Loyalty programs as travel companions: Complementary service features across customer journey stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.

Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
A. Salonen, H. Terho, E. Böhm, A. Virtanen, R. Rajala, Journal of the Academy of Marketing Science 49 (2021) 139–163.

Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.

Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schaefers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.

An emerging theory of loyalty program dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.

Customer inertia marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 350–373.

Toward a comprehensive framework of value proposition development: From strategy to implementation
A. Payne, P. Frow, L. Steinhoff, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.