Digital technology usage as a driver of servitization paths in manufacturing industries
L.K. Harrmann, A. Eggert, E. Böhm, European Journal of Marketing 57 (2023) 834–857.

A general Best-Worst method considering interdependency with application to innovation and technology assessment at NASA
M. Tavana, H. Mina, F.J. Santos-Arteaga, Journal of Business Research 154 (2023).

Value Chain digitalization and technological development as innovation catalysts in small and medium-sized enterprises
R. Marín, F.J. Santos-Arteaga, M. Tavana, D. Di Caprio, Journal of Innovation &; Knowledge 8 (2023).

From classical interpretive structural modeling to total interpretive structural modeling and beyond: A half-century of business research
S. Sorooshian, M. Tavana, S. Ribeiro-Navarrete, Journal of Business Research 157 (2023).

Systematizing the lexicon of platforms in information systems: a data-driven study
C. Bartelheimer, P. zur Heiden, H. Lüttenberg, D. Beverungen, Electronic Markets 32 (2022) 375–396.

Applying XAI to an AI-based system for candidate management to mitigate bias and discrimination in hiring
L. Hofeditz, S. Clausen, A. Rieß, M. Mirbabaie, S. Stieglitz, Electronic Markets (ELMA) (2022).

Customer Engagement in International Markets
L. Steinhoff, J. (Sunny) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2022) 1–31.

Towards a Process Model for Social Media Marketing
K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.

(How) do advanced data and analyses enable HR analytics success? A neo-configurational analysis
S. Strohmeier, J. Collet, R. Kabst, Baltic Journal of Management 17 (2022) 285–303.

The rise of artificial intelligence – understanding the AI identity threat at the workplace
M. Mirbabaie, F. Brünker, N.R.J. Möllmann Frick, S. Stieglitz, Electronic Markets 32 (2021) 73–99.

Loyalty programs as travel companions: Complementary service features across customer journey stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.

Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
A. Salonen, H. Terho, E. Böhm, A. Virtanen, R. Rajala, Journal of the Academy of Marketing Science 49 (2021) 139–163.

Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.

Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schaefers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.

An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior
S. Hubner-Benz, M. Frese, Z. Song, N. Tripathi, T. Kaschner, X. Le Kong, Journal of Business Research 138 (2021) 408–421.

An emerging theory of loyalty program dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.

Customer inertia marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 350–373.

Toward a comprehensive framework of value proposition development: From strategy to implementation
A. Payne, P. Frow, L. Steinhoff, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.

Data Privacy in Retail
K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker, Y. Wang, S.K. Weaven, Journal of Retailing 96 (2020) 474–489.

Understanding and managing customer value propositions: Introduction to the special issue
A. Eggert, P. Frow, A. Payne, L. Steinhoff, Industrial Marketing Management 87 (2020) 242–243.

Commentary: Opportunities and challenges of technology in relationship marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2020) 111–117.

Online relationship marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.

Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.

Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.

Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Böhm, Industrial Marketing Management 66 (2017) 42–55.

Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Böhm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management 60 (2016) 101–111.

Understanding loyalty program effectiveness: managing target and bystander effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2014) 88–107.

Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.

Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.

Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung.
L. Riedl, Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung., Czwalina (Verlag), Hamburg, 2006.