Harrmann LK, Eggert A, Böhm E. Digital technology usage as a driver of servitization paths in manufacturing industries. European Journal of Marketing. 2023;57(3):834-857. doi:10.1108/ejm-11-2021-0914

Tavana M, Mina H, Santos-Arteaga FJ. A general Best-Worst method considering interdependency with application to innovation and technology assessment at NASA. Journal of Business Research. 2023;154. doi:10.1016/j.jbusres.2022.08.036

Marín R, Santos-Arteaga FJ, Tavana M, Di Caprio D. Value Chain digitalization and technological development as innovation catalysts in small and medium-sized enterprises. Journal of Innovation &; Knowledge. 2023;8(4). doi:10.1016/j.jik.2023.100454

Sorooshian S, Tavana M, Ribeiro-Navarrete S. From classical interpretive structural modeling to total interpretive structural modeling and beyond: A half-century of business research. Journal of Business Research. 2023;157. doi:10.1016/j.jbusres.2022.113642

Bartelheimer C, zur Heiden P, Lüttenberg H, Beverungen D. Systematizing the lexicon of platforms in information systems: a data-driven study. Electronic Markets. 2022;32(1):375-396. doi:10.1007/s12525-022-00530-6

Hofeditz L, Clausen S, Rieß A, Mirbabaie M, Stieglitz S. Applying XAI to an AI-based system for candidate management to mitigate bias and discrimination in hiring. Electronic Markets (ELMA). Published online 2022. doi:10.1007/s12525-022-00600-9

Steinhoff L, Liu J (Sunny), Li X, Palmatier RW. Customer Engagement in International Markets. Journal of International Marketing. 2022;31(1):1-31. doi:10.1177/1069031x221099211

Arslan K, Trier M. Towards a Process Model for Social Media Marketing. In: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022). ; 2022.

Strohmeier S, Collet J, Kabst R. (How) do advanced data and analyses enable HR analytics success? A neo-configurational analysis. Baltic Journal of Management. 2022;17(3):285-303. doi:10.1108/bjm-05-2021-0188

Mirbabaie M, Brünker F, Möllmann Frick NRJ, Stieglitz S. The rise of artificial intelligence – understanding the AI identity threat at the workplace. Electronic Markets. 2021;32(1):73-99. doi:10.1007/s12525-021-00496-x

Steinhoff L, Zondag MM. Loyalty programs as travel companions: Complementary service features across customer journey stages. Journal of Business Research. 2021;129:70-82. doi:10.1016/j.jbusres.2021.02.016

Salonen A, Terho H, Böhm E, Virtanen A, Rajala R. Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science. 2021;49(1):139-163. doi:10.1007/s11747-020-00729-z

Garnefeld I, Krah T, Böhm E, Gremler DD. Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science. 2021;49(4):703-722. doi:10.1007/s11747-021-00770-6

Schaefers T, Ruffer S, Böhm E. Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management. 2021;93:466-481. doi:10.1016/j.indmarman.2020.06.002

Hubner-Benz S, Frese M, Song Z, Tripathi N, Kaschner T, Le Kong X. An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior. Journal of Business Research. 2021;138:408-421. doi:10.1016/j.jbusres.2021.09.009

Kim JJ, Steinhoff L, Palmatier RW. An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science. 2020;49(1):71-95. doi:10.1007/s11747-020-00719-1

Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer inertia marketing. Journal of the Academy of Marketing Science. 2020;49(2):350-373. doi:10.1007/s11747-020-00744-0

Payne A, Frow P, Steinhoff L, Eggert A. Toward a comprehensive framework of value proposition development: From strategy to implementation. Industrial Marketing Management. 2020;87:244-255. doi:10.1016/j.indmarman.2020.02.015

Martin KD, Kim JJ, Palmatier RW, et al. Data Privacy in Retail. Journal of Retailing. 2020;96(4):474-489. doi:10.1016/j.jretai.2020.08.003

Eggert A, Frow P, Payne A, Steinhoff L. Understanding and managing customer value propositions: Introduction to the special issue. Industrial Marketing Management. 2020;87:242-243. doi:10.1016/j.indmarman.2020.01.007

Steinhoff L, Palmatier RW. Commentary: Opportunities and challenges of technology in relationship marketing. Australasian Marketing Journal. 2020;29(2):111-117. doi:10.1016/j.ausmj.2020.07.003

Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online relationship marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:10.1007/s11747-018-0621-6

Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802

Garnefeld I, Eggert A, Husemann-Kopetzky M, Böhm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595-616. doi:10.1007/s11747-019-00653-x

Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133-1147. doi:10.1007/s11747-018-0600-y

Terho H, Eggert A, Ulaga W, Haas A, Böhm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017;66:42-55. doi:10.1016/j.indmarman.2017.06.015

Böhm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2016;60(1):101-111. doi:10.1016/j.indmarman.2016.04.007

Steinhoff L, Palmatier RW. Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science. 2014;44(1):88-107. doi:10.1007/s11747-014-0405-6

Evanschitzky H, Wangenheim F v, Wünderlich N. Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing. 2012;88(3):356-366.

Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;40(5):661-670. doi:10.1016/j.indmarman.2011.05.007

Riedl L. Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung. Czwalina (Verlag); 2006:278-285.