Digital technology usage as a driver of servitization paths in manufacturing industries
L.K. Harrmann, A. Eggert, E. Böhm, European Journal of Marketing 57 (2023) 834–857.
LibreCat: /record/46642
DOI: 10.1108/ejm-11-2021-0914

A general Best-Worst method considering interdependency with application to innovation and technology assessment at NASA
M. Tavana, H. Mina, F.J. Santos-Arteaga, Journal of Business Research 154 (2023).
LibreCat: /record/53217
DOI: 10.1016/j.jbusres.2022.08.036

Value Chain digitalization and technological development as innovation catalysts in small and medium-sized enterprises
R. Marín, F.J. Santos-Arteaga, M. Tavana, D. Di Caprio, Journal of Innovation &; Knowledge 8 (2023).
LibreCat: /record/53226
DOI: 10.1016/j.jik.2023.100454

From classical interpretive structural modeling to total interpretive structural modeling and beyond: A half-century of business research
S. Sorooshian, M. Tavana, S. Ribeiro-Navarrete, Journal of Business Research 157 (2023).
LibreCat: /record/53222
DOI: 10.1016/j.jbusres.2022.113642

Systematizing the lexicon of platforms in information systems: a data-driven study
C. Bartelheimer, P. zur Heiden, H. Lüttenberg, D. Beverungen, Electronic Markets 32 (2022) 375–396.
LibreCat: /record/35740
DOI: 10.1007/s12525-022-00530-6

Applying XAI to an AI-based system for candidate management to mitigate bias and discrimination in hiring
L. Hofeditz, S. Clausen, A. Rieß, M. Mirbabaie, S. Stieglitz, Electronic Markets (ELMA) (2022).
LibreCat: /record/37138
DOI: 10.1007/s12525-022-00600-9

Customer Engagement in International Markets
L. Steinhoff, J. (Sunny) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2022) 1–31.
LibreCat: /record/41316
DOI: 10.1177/1069031x221099211

Towards a Process Model for Social Media Marketing
K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.
LibreCat: /record/34317

(How) do advanced data and analyses enable HR analytics success? A neo-configurational analysis
S. Strohmeier, J. Collet, R. Kabst, Baltic Journal of Management 17 (2022) 285–303.
LibreCat: /record/50463
DOI: 10.1108/bjm-05-2021-0188

The rise of artificial intelligence – understanding the AI identity threat at the workplace
M. Mirbabaie, F. Brünker, N.R.J. Möllmann Frick, S. Stieglitz, Electronic Markets 32 (2021) 73–99.
LibreCat: /record/37144
DOI: 10.1007/s12525-021-00496-x

Loyalty programs as travel companions: Complementary service features across customer journey stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.
LibreCat: /record/41313
DOI: 10.1016/j.jbusres.2021.02.016

Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
A. Salonen, H. Terho, E. Böhm, A. Virtanen, R. Rajala, Journal of the Academy of Marketing Science 49 (2021) 139–163.
LibreCat: /record/41338
DOI: 10.1007/s11747-020-00729-z

Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.
LibreCat: /record/41337
DOI: 10.1007/s11747-021-00770-6

Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schaefers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.
LibreCat: /record/46635
DOI: 10.1016/j.indmarman.2020.06.002

An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior
S. Hubner-Benz, M. Frese, Z. Song, N. Tripathi, T. Kaschner, X. Le Kong, Journal of Business Research 138 (2021) 408–421.
LibreCat: /record/48519
DOI: 10.1016/j.jbusres.2021.09.009

An emerging theory of loyalty program dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.
LibreCat: /record/41299
DOI: 10.1007/s11747-020-00719-1

Customer inertia marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 350–373.
LibreCat: /record/41310
DOI: 10.1007/s11747-020-00744-0

Toward a comprehensive framework of value proposition development: From strategy to implementation
A. Payne, P. Frow, L. Steinhoff, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.
LibreCat: /record/41306
DOI: 10.1016/j.indmarman.2020.02.015

Data Privacy in Retail
K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker, Y. Wang, S.K. Weaven, Journal of Retailing 96 (2020) 474–489.
LibreCat: /record/41303
DOI: 10.1016/j.jretai.2020.08.003

Understanding and managing customer value propositions: Introduction to the special issue
A. Eggert, P. Frow, A. Payne, L. Steinhoff, Industrial Marketing Management 87 (2020) 242–243.
LibreCat: /record/41312
DOI: 10.1016/j.indmarman.2020.01.007