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Tavana, M., Mina, H., &; Santos-Arteaga, F. J. (2023). A general Best-Worst method considering interdependency with application to innovation and technology assessment at NASA. Journal of Business Research, 154, Article 113272.https://doi.org/10.1016/j.jbusres.2022.08.036 
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Marín, R., Santos-Arteaga, F. J., Tavana, M., &; Di Caprio, D. (2023). Value Chain digitalization and technological development as innovation catalysts in small and medium-sized enterprises. Journal of Innovation &; Knowledge, 8(4), Article 100454.https://doi.org/10.1016/j.jik.2023.100454 
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Sorooshian, S., Tavana, M., &; Ribeiro-Navarrete, S. (2023). From classical interpretive structural modeling to total interpretive structural modeling and beyond: A half-century of business research. Journal of Business Research, 157, Article 113642.https://doi.org/10.1016/j.jbusres.2022.113642 
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Bartelheimer, C., zur Heiden, P., Lüttenberg, H., &; Beverungen, D. (2022). Systematizing the lexicon of platforms in information systems: a data-driven study. Electronic Markets, 32(1), 375–396.https://doi.org/10.1007/s12525-022-00530-6 
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Hofeditz, L., Clausen, S., Rieß, A., Mirbabaie, M., &; Stieglitz, S. (2022). Applying XAI to an AI-based system for candidate management to mitigate bias and discrimination in hiring. Electronic Markets (ELMA).https://doi.org/10.1007/s12525-022-00600-9 
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Steinhoff, L., Liu, J. (Sunny), Li, X., &; Palmatier, R. W. (2022). Customer Engagement in International Markets. Journal of International Marketing, 31(1), 1–31.https://doi.org/10.1177/1069031x221099211 
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Arslan, K., &; Trier, M. (2022). Towards a Process Model for Social Media Marketing. Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022). ACIS 2022, Melbourne, Australia.
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Strohmeier, S., Collet, J., &; Kabst, R. (2022). (How) do advanced data and analyses enable HR analytics success? A neo-configurational analysis. Baltic Journal of Management, 17(3), 285–303.https://doi.org/10.1108/bjm-05-2021-0188 
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Mirbabaie, M., Brünker, F., Möllmann Frick, N. R. J., &; Stieglitz, S. (2021). The rise of artificial intelligence – understanding the AI identity threat at the workplace. Electronic Markets, 32(1), 73–99.https://doi.org/10.1007/s12525-021-00496-x 
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Steinhoff, L., &; Zondag, M. M. (2021). Loyalty programs as travel companions: Complementary service features across customer journey stages. Journal of Business Research, 129, 70–82.https://doi.org/10.1016/j.jbusres.2021.02.016 
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Salonen, A., Terho, H., Böhm, E., Virtanen, A., &; Rajala, R. (2021). Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science, 49(1), 139–163.https://doi.org/10.1007/s11747-020-00729-z 
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Garnefeld, I., Krah, T., Böhm, E., &; Gremler, D. D. (2021). Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science, 49(4), 703–722.https://doi.org/10.1007/s11747-021-00770-6 
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Schaefers, T., Ruffer, S., &; Böhm, E. (2021). Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management, 93, 466–481.https://doi.org/10.1016/j.indmarman.2020.06.002 
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Hubner-Benz, S., Frese, M., Song, Z., Tripathi, N., Kaschner, T., &; Le Kong, X. (2021). An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior. Journal of Business Research, 138, 408–421.https://doi.org/10.1016/j.jbusres.2021.09.009 
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Kim, J. J., Steinhoff, L., &; Palmatier, R. W. (2020). An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science, 49(1), 71–95.https://doi.org/10.1007/s11747-020-00719-1 
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Henderson, C. M., Steinhoff, L., Harmeling, C. M., &; Palmatier, R. W. (2020). Customer inertia marketing. Journal of the Academy of Marketing Science, 49(2), 350–373.https://doi.org/10.1007/s11747-020-00744-0 
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Payne, A., Frow, P., Steinhoff, L., &; Eggert, A. (2020). Toward a comprehensive framework of value proposition development: From strategy to implementation. Industrial Marketing Management, 87, 244–255.https://doi.org/10.1016/j.indmarman.2020.02.015 
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Martin, K. D., Kim, J. J., Palmatier, R. W., Steinhoff, L., Stewart, D. W., Walker, B. A., Wang, Y., &; Weaven, S. K. (2020). Data Privacy in Retail. Journal of Retailing, 96(4), 474–489.https://doi.org/10.1016/j.jretai.2020.08.003 
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Eggert, A., Frow, P., Payne, A., &; Steinhoff, L. (2020). Understanding and managing customer value propositions: Introduction to the special issue. Industrial Marketing Management, 87, 242–243.https://doi.org/10.1016/j.indmarman.2020.01.007 
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