Harrmann LK, Eggert A, Böhm E. Digital technology usage as a driver of servitization paths in manufacturing industries. European Journal of Marketing. 2023;57(3):834-857. doi:10.1108/ejm-11-2021-0914
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Tavana M, Mina H, Santos-Arteaga FJ. A general Best-Worst method considering interdependency with application to innovation and technology assessment at NASA. Journal of Business Research. 2023;154. doi:10.1016/j.jbusres.2022.08.036
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Marín R, Santos-Arteaga FJ, Tavana M, Di Caprio D. Value Chain digitalization and technological development as innovation catalysts in small and medium-sized enterprises. Journal of Innovation &; Knowledge. 2023;8(4). doi:10.1016/j.jik.2023.100454
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DOI: 10.1016/j.jik.2023.100454

Sorooshian S, Tavana M, Ribeiro-Navarrete S. From classical interpretive structural modeling to total interpretive structural modeling and beyond: A half-century of business research. Journal of Business Research. 2023;157. doi:10.1016/j.jbusres.2022.113642
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Bartelheimer C, zur Heiden P, Lüttenberg H, Beverungen D. Systematizing the lexicon of platforms in information systems: a data-driven study. Electronic Markets. 2022;32(1):375-396. doi:10.1007/s12525-022-00530-6
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Hofeditz L, Clausen S, Rieß A, Mirbabaie M, Stieglitz S. Applying XAI to an AI-based system for candidate management to mitigate bias and discrimination in hiring. Electronic Markets (ELMA). Published online 2022. doi:10.1007/s12525-022-00600-9
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Steinhoff L, Liu J (Sunny), Li X, Palmatier RW. Customer Engagement in International Markets. Journal of International Marketing. 2022;31(1):1-31. doi:10.1177/1069031x221099211
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Arslan K, Trier M. Towards a Process Model for Social Media Marketing. In: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022). ; 2022.
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Strohmeier S, Collet J, Kabst R. (How) do advanced data and analyses enable HR analytics success? A neo-configurational analysis. Baltic Journal of Management. 2022;17(3):285-303. doi:10.1108/bjm-05-2021-0188
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Mirbabaie M, Brünker F, Möllmann Frick NRJ, Stieglitz S. The rise of artificial intelligence – understanding the AI identity threat at the workplace. Electronic Markets. 2021;32(1):73-99. doi:10.1007/s12525-021-00496-x
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Steinhoff L, Zondag MM. Loyalty programs as travel companions: Complementary service features across customer journey stages. Journal of Business Research. 2021;129:70-82. doi:10.1016/j.jbusres.2021.02.016
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Salonen A, Terho H, Böhm E, Virtanen A, Rajala R. Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science. 2021;49(1):139-163. doi:10.1007/s11747-020-00729-z
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Garnefeld I, Krah T, Böhm E, Gremler DD. Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science. 2021;49(4):703-722. doi:10.1007/s11747-021-00770-6
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Schaefers T, Ruffer S, Böhm E. Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management. 2021;93:466-481. doi:10.1016/j.indmarman.2020.06.002
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Hubner-Benz S, Frese M, Song Z, Tripathi N, Kaschner T, Le Kong X. An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior. Journal of Business Research. 2021;138:408-421. doi:10.1016/j.jbusres.2021.09.009
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Kim JJ, Steinhoff L, Palmatier RW. An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science. 2020;49(1):71-95. doi:10.1007/s11747-020-00719-1
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Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer inertia marketing. Journal of the Academy of Marketing Science. 2020;49(2):350-373. doi:10.1007/s11747-020-00744-0
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DOI: 10.1007/s11747-020-00744-0

Payne A, Frow P, Steinhoff L, Eggert A. Toward a comprehensive framework of value proposition development: From strategy to implementation. Industrial Marketing Management. 2020;87:244-255. doi:10.1016/j.indmarman.2020.02.015
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Martin KD, Kim JJ, Palmatier RW, et al. Data Privacy in Retail. Journal of Retailing. 2020;96(4):474-489. doi:10.1016/j.jretai.2020.08.003
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DOI: 10.1016/j.jretai.2020.08.003

Eggert A, Frow P, Payne A, Steinhoff L. Understanding and managing customer value propositions: Introduction to the special issue. Industrial Marketing Management. 2020;87:242-243. doi:10.1016/j.indmarman.2020.01.007
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DOI: 10.1016/j.indmarman.2020.01.007