L. Steinhoff and M. M. Zondag, “Loyalty programs as travel companions: Complementary service features across customer journey stages,”10.1016/j.jbusres.2021.02.016__Journal of Business Research, vol. 129, pp. 70–82, 2021, doi:10.1016/j.jbusres.2021.02.016 .

A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,”10.1007/s11747-020-00729-z__Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi:10.1007/s11747-020-00729-z .

I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,”10.1007/s11747-021-00770-6__Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi:10.1007/s11747-021-00770-6 .

T. Schaefers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,”10.1016/j.indmarman.2020.06.002__Industrial Marketing Management, vol. 93, pp. 466–481, 2021, doi:10.1016/j.indmarman.2020.06.002 .

S. Hubner-Benz, M. Frese, Z. Song, N. Tripathi, T. Kaschner, and X. Le Kong, “An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior,”10.1016/j.jbusres.2021.09.009__Journal of Business Research, vol. 138, pp. 408–421, 2021, doi:10.1016/j.jbusres.2021.09.009 .

J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An emerging theory of loyalty program dynamics,”10.1007/s11747-020-00719-1__Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2020, doi:10.1007/s11747-020-00719-1 .

C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer inertia marketing,”10.1007/s11747-020-00744-0__Journal of the Academy of Marketing Science, vol. 49, no. 2, pp. 350–373, 2020, doi:10.1007/s11747-020-00744-0 .

A. Payne, P. Frow, L. Steinhoff, and A. Eggert, “Toward a comprehensive framework of value proposition development: From strategy to implementation,”10.1016/j.indmarman.2020.02.015__Industrial Marketing Management, vol. 87, pp. 244–255, 2020, doi:10.1016/j.indmarman.2020.02.015 .

K. D. Martin et al., “Data Privacy in Retail,”10.1016/j.jretai.2020.08.003__Journal of Retailing, vol. 96, no. 4, pp. 474–489, 2020, doi:10.1016/j.jretai.2020.08.003 .

A. Eggert, P. Frow, A. Payne, and L. Steinhoff, “Understanding and managing customer value propositions: Introduction to the special issue,”10.1016/j.indmarman.2020.01.007__Industrial Marketing Management, vol. 87, pp. 242–243, 2020, doi:10.1016/j.indmarman.2020.01.007 .

L. Steinhoff and R. W. Palmatier, “Commentary: Opportunities and challenges of technology in relationship marketing,”10.1016/j.ausmj.2020.07.003__Australasian Marketing Journal, vol. 29, no. 2, pp. 111–117, 2020, doi:10.1016/j.ausmj.2020.07.003 .

L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online relationship marketing,”10.1007/s11747-018-0621-6__Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi:10.1007/s11747-018-0621-6 .

A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,”10.1177/0022242919860802__Journal of Marketing, vol. 83, no. 5, pp. 115–132, 2019, doi:10.1177/0022242919860802 .

I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,”10.1007/s11747-019-00653-x__Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi:10.1007/s11747-019-00653-x .

I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,”10.1007/s11747-018-0600-y__Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi:10.1007/s11747-018-0600-y .

H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Böhm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,”10.1016/j.indmarman.2017.06.015__Industrial Marketing Management, vol. 66, pp. 42–55, 2017, doi:10.1016/j.indmarman.2017.06.015 .

E. Böhm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,”10.1016/j.indmarman.2016.04.007__Industrial Marketing Management, vol. 60, no. 1, pp. 101–111, 2016, doi:10.1016/j.indmarman.2016.04.007 .

L. Steinhoff and R. W. Palmatier, “Understanding loyalty program effectiveness: managing target and bystander effects,”10.1007/s11747-014-0405-6__Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2014, doi:10.1007/s11747-014-0405-6 .

H. Evanschitzky, F. v Wangenheim, and N. Wünderlich, “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.,” Journal of Retailing, vol. 88, no. 3, pp. 356–366, 2012.

A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis,”10.1016/j.indmarman.2011.05.007__Industrial Marketing Management, vol. 40, no. 5, pp. 661–670, 2011, doi:10.1016/j.indmarman.2011.05.007 .