Commentary: Opportunities and challenges of technology in relationship marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2020) 111–117.

Online relationship marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.

Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.

Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.

Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Böhm, Industrial Marketing Management 66 (2017) 42–55.

Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Böhm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management 60 (2016) 101–111.

Understanding loyalty program effectiveness: managing target and bystander effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2014) 88–107.

Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.

Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.

Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung.
L. Riedl, Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung., Czwalina (Verlag), Hamburg, 2006.