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LibreCat: /record/35660

Kamm, M. R., Kucklick, J.-P., Schneider, J., &; vom Brocke, J. (2020). Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1. Information Systems Management, 38(4), 270–286.https://doi.org/10.1080/10580530.2020.1855486 
LibreCat: /record/35662
DOI: 10.1080/10580530.2020.1855486