Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores
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Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1
M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems Management 38 (2020) 270–286.
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DOI: 10.1080/10580530.2020.1855486

Comparing business intelligence and big data skills: A text mining study using job advertisements
S. Debortoli, O. Müller, J. vom Brocke, Business and Information Systems Engineering (2014) 289--300.
LibreCat: /record/4695
DOI: 10.1007/s12599-014-0344-2

How In-Memory Technology Can Create Business Value: Lessons Learned from Hilti
J. vom Brocke, S. Debortoli, N. Reuter, O. Müller, Communications of the Association for Information Systems (2014) 151--167.
LibreCat: /record/4696
DOI: 10.17705/1CAIS.03407