Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores
J.-P. Kucklick, M.R. Kamm, J. Schneider, J. vom Brocke, in: Proceedings of the 53rd Hawaii International Conference on System Sciences, 2020.
LibreCat: /record/35660

Advancing Research on Loyalty Programs: A Future Research Agenda.
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
LibreCat: /record/5705

Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.
LibreCat: /record/5714