The Segmentation of Video-On-Demand Consumers
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.

The role of eWOM in the movie industry: The effect of online user ratings on box office sales 
M. Zarindast, The Role of EWOM in the Movie Industry: The Effect of Online User Ratings on Box Office Sales , Universität Paderborn, 2017.