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Meixner G, Görlich D, Breiner K, et al., eds. Proceedings of the Workshop on Model Driven Development of Advanced User Interfaces (MDDAUI’09), Sanibel Island (FL, USA). Vol 439.; 2009.
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Engels G, H. Reussner R, Momm C, Sauer S, eds. Proceedings of Design for Future - 1. Workshop Des GI-Arbeitskreises “Langlebige Softwaresysteme (L2).” Vol 537. Karlsruhe; 2009.
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Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In: Proceedings of the 17th International Colloquium in Relationship Marketing. ; 2009.
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Woisetschläger D, Garnefeld I, Eggert A. Can Successful Customer Acquisition Hurt the Existing Customer Base? In: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference. ; 2009.
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Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress. ; 2009.
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Eggert A, Ulaga W. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In: Proceedings of the 4th International Conference on Business Market Management. ; 2009.
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Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: Proceedings of the 2009 AMA Winter Educators’ Proceedings. ; 2009.
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