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Using data on the US video games market, we apply a fuzzy set qualitative comparative analysis (fsQCA) to account for cause-effect relationships. The results of our study address a number of key issues in the economics and management literature. First, our results support the contention that reviews from professional critics act as a signal of product quality and therefore positively influence unit sales, as do the discriminatory effects of prices and restricted age ratings. Second, we find evidence to support the use of brand extension strategies as marketing tools that create spillover effects and support the launch of new products.","lang":"eng"}],"type":"report","language":[{"iso":"eng"}],"file_date_updated":"2018-03-20T07:24:40Z","ddc":["040"],"department":[{"_id":"183"}],"user_id":"477","_id":"350","project":[{"name":"SFB 901","_id":"1"},{"name":"SFB 901 - Subprojekt A3","_id":"7"},{"name":"SFB 901 - Project Area A","_id":"2"}],"citation":{"mla":"Kaimann, Daniel, and Joe Cox. <i>The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry</i>. Universität Paderborn, 2014.","bibtex":"@book{Kaimann_Cox_2014, title={The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry}, publisher={Universität Paderborn}, author={Kaimann, Daniel and Cox, Joe}, year={2014} }","short":"D. Kaimann, J. 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(2014). <i>The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments</i>. 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