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Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs. <i>Journal of Service Research</i>, <i>18</i>(2), 210–228. <a href=\"https://doi.org/10.1177/1094670514566797\">https://doi.org/10.1177/1094670514566797</a>","bibtex":"@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs}, volume={18}, DOI={<a href=\"https://doi.org/10.1177/1094670514566797\">10.1177/1094670514566797</a>}, number={2}, journal={Journal of Service Research}, author={Eggert, A. and Steinhoff, Lena and Garnefeld, I.}, year={2015}, pages={210–228} }","mla":"Eggert, A., et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” <i>Journal of Service Research</i>, vol. 18, no. 2, 2015, pp. 210–28, doi:<a href=\"https://doi.org/10.1177/1094670514566797\">10.1177/1094670514566797</a>.","short":"A. Eggert, L. Steinhoff, I. 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