@inproceedings{59589,
  author       = {{Horsthemke, Johanna and Böhm, Eva}},
  booktitle    = {{Proceedings of the 2025 AMA Winter Academic Conference}},
  pages        = {{840–843}},
  publisher    = {{American Marketing Association}},
  title        = {{{Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management}}},
  year         = {{2025}},
}

@inproceedings{62154,
  author       = {{Horsthemke, Johanna and Böhm, Eva}},
  booktitle    = {{Proceedings of the 2025 AMS 25th World Marketing Congress}},
  title        = {{{Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?}}},
  year         = {{2025}},
}

@inproceedings{62155,
  author       = {{Radermacher, Katharina and Horsthemke, Johanna and Täuber, Mona }},
  booktitle    = {{Herbstworkshop WK Pers}},
  title        = {{{Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience}}},
  year         = {{2024}},
}