---
_id: '59589'
author:
- first_name: Johanna
  full_name: Horsthemke, Johanna
  id: '50954'
  last_name: Horsthemke
- first_name: Eva
  full_name: Böhm, Eva
  last_name: Böhm
citation:
  ama: 'Horsthemke J, Böhm E. Discounts or Donations – The Effectiveness of Different
    Keep Rewards in Product Return Management. In: <i>Proceedings of the 2025 AMA
    Winter Academic Conference</i>. American Marketing Association; 2025:840–843.'
  apa: Horsthemke, J., &#38; Böhm, E. (2025). Discounts or Donations – The Effectiveness
    of Different Keep Rewards in Product Return Management. <i>Proceedings of the
    2025 AMA Winter Academic Conference</i>, 840–843.
  bibtex: '@inproceedings{Horsthemke_Böhm_2025, title={Discounts or Donations – The
    Effectiveness of Different Keep Rewards in Product Return Management}, booktitle={Proceedings
    of the 2025 AMA Winter Academic Conference}, publisher={American Marketing Association},
    author={Horsthemke, Johanna and Böhm, Eva}, year={2025}, pages={840–843} }'
  chicago: Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness
    of Different Keep Rewards in Product Return Management.” In <i>Proceedings of
    the 2025 AMA Winter Academic Conference</i>, 840–843. American Marketing Association,
    2025.
  ieee: J. Horsthemke and E. Böhm, “Discounts or Donations – The Effectiveness of
    Different Keep Rewards in Product Return Management,” in <i>Proceedings of the
    2025 AMA Winter Academic Conference</i>, 2025, pp. 840–843.
  mla: Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness
    of Different Keep Rewards in Product Return Management.” <i>Proceedings of the
    2025 AMA Winter Academic Conference</i>, American Marketing Association, 2025,
    pp. 840–843.
  short: 'J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMA Winter Academic
    Conference, American Marketing Association, 2025, pp. 840–843.'
date_created: 2025-04-15T12:21:04Z
date_updated: 2025-04-17T09:43:14Z
language:
- iso: eng
page: 840–843
publication: Proceedings of the 2025 AMA Winter Academic Conference
publisher: American Marketing Association
status: public
title: Discounts or Donations – The Effectiveness of Different Keep Rewards in Product
  Return Management
type: conference
user_id: '50954'
year: '2025'
...
---
_id: '62154'
author:
- first_name: Johanna
  full_name: Horsthemke, Johanna
  id: '50954'
  last_name: Horsthemke
- first_name: Eva
  full_name: Böhm, Eva
  last_name: Böhm
citation:
  ama: 'Horsthemke J, Böhm E. Keep Reward Or Return Fee – How Do Incentives In Product
    Return Management Influence Return Decisions And Future Customer Behavior? In:
    <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>. ; 2025.'
  apa: Horsthemke, J., &#38; Böhm, E. (2025). Keep Reward Or Return Fee – How Do Incentives
    In Product Return Management Influence Return Decisions And Future Customer Behavior?
    <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>.
  bibtex: '@inproceedings{Horsthemke_Böhm_2025, title={Keep Reward Or Return Fee –
    How Do Incentives In Product Return Management Influence Return Decisions And
    Future Customer Behavior?}, booktitle={Proceedings of the 2025 AMS 25th World
    Marketing Congress}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025} }'
  chicago: Horsthemke, Johanna, and Eva Böhm. “Keep Reward Or Return Fee – How Do
    Incentives In Product Return Management Influence Return Decisions And Future
    Customer Behavior?” In <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>,
    2025.
  ieee: J. Horsthemke and E. Böhm, “Keep Reward Or Return Fee – How Do Incentives
    In Product Return Management Influence Return Decisions And Future Customer Behavior?,”
    2025.
  mla: Horsthemke, Johanna, and Eva Böhm. “Keep Reward Or Return Fee – How Do Incentives
    In Product Return Management Influence Return Decisions And Future Customer Behavior?”
    <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>, 2025.
  short: 'J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMS 25th World Marketing
    Congress, 2025.'
date_created: 2025-11-10T13:23:52Z
date_updated: 2025-11-10T13:37:26Z
language:
- iso: eng
publication: Proceedings of the 2025 AMS 25th World Marketing Congress
status: public
title: Keep Reward Or Return Fee – How Do Incentives In Product Return Management
  Influence Return Decisions And Future Customer Behavior?
type: conference_abstract
user_id: '50954'
year: '2025'
...
---
_id: '62155'
author:
- first_name: Katharina
  full_name: Radermacher, Katharina
  last_name: Radermacher
- first_name: Johanna
  full_name: Horsthemke, Johanna
  id: '50954'
  last_name: Horsthemke
- first_name: 'Mona '
  full_name: 'Täuber, Mona '
  last_name: Täuber
citation:
  ama: 'Radermacher K, Horsthemke J, Täuber M. Unveiling the Impact of Flexible Work
    on Employer Attractiveness: Examining the Role of Work Experience. In: <i>Herbstworkshop
    WK Pers</i>. ; 2024.'
  apa: 'Radermacher, K., Horsthemke, J., &#38; Täuber, M. (2024). Unveiling the Impact
    of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience.
    <i>Herbstworkshop WK Pers</i>.'
  bibtex: '@inproceedings{Radermacher_Horsthemke_Täuber_2024, title={Unveiling the
    Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work
    Experience}, booktitle={Herbstworkshop WK Pers}, author={Radermacher, Katharina
    and Horsthemke, Johanna and Täuber, Mona }, year={2024} }'
  chicago: 'Radermacher, Katharina, Johanna Horsthemke, and Mona  Täuber. “Unveiling
    the Impact of Flexible Work on Employer Attractiveness: Examining the Role of
    Work Experience.” In <i>Herbstworkshop WK Pers</i>, 2024.'
  ieee: 'K. Radermacher, J. Horsthemke, and M. Täuber, “Unveiling the Impact of Flexible
    Work on Employer Attractiveness: Examining the Role of Work Experience,” 2024.'
  mla: 'Radermacher, Katharina, et al. “Unveiling the Impact of Flexible Work on Employer
    Attractiveness: Examining the Role of Work Experience.” <i>Herbstworkshop WK Pers</i>,
    2024.'
  short: 'K. Radermacher, J. Horsthemke, M. Täuber, in: Herbstworkshop WK Pers, 2024.'
date_created: 2025-11-10T13:36:58Z
date_updated: 2025-11-10T13:39:45Z
department:
- _id: '178'
language:
- iso: eng
publication: Herbstworkshop WK Pers
status: public
title: 'Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining
  the Role of Work Experience'
type: conference_abstract
user_id: '50954'
year: '2024'
...