---
_id: '63836'
abstract:
- lang: eng
text: 'This article investigates the persistence and transformation of Andrew
Tate’s presence on YouTube following the removal of his official channels in August
2022. Combining two empirical approaches—a small-scale analysis of top-ranked
videos from YouTube search results in 2022 and 2024, and a large-scale data set
of over 112k videos—we examine how Tate-related content continues to circulate
and how the platform moderates such material. Our findings show that Tate remains
highly visible through a diffuse and decentralized network of actors who repackage
his messaging into interviews, remixes, and YouTube-native formats. This configuration
produces what we term the “Tate-space”: an ambient ideological environment where
motivational rhetoric, aspirational masculinity, and far-right talking points
converge. We find that YouTube’s substantial moderation efforts are outpaced by
the speed and scale of recommendation-driven circulation and that deplatforming,
while symbolically significant, fails to disrupt the cultural and logistical dynamics
that sustain Tate’s influence.'
article_number: '14614448251409209'
author:
- first_name: Bernhard
full_name: Rieder, Bernhard
last_name: Rieder
- first_name: Bastian Julian
full_name: August, Bastian Julian
id: '74143'
last_name: August
orcid: 0009-0006-1577-9039
- first_name: Brogan
full_name: Latil, Brogan
last_name: Latil
citation:
ama: 'Rieder B, August BJ, Latil B. The Tate-space on YouTube: Ambient ideology
and the limits of platform moderation. New Media & Society. Published
online 2026. doi:10.1177/14614448251409209'
apa: 'Rieder, B., August, B. J., & Latil, B. (2026). The Tate-space on YouTube:
Ambient ideology and the limits of platform moderation. New Media &
Society, Article 14614448251409208. https://doi.org/10.1177/14614448251409209'
bibtex: '@article{Rieder_August_Latil_2026, title={The Tate-space on YouTube: Ambient
ideology and the limits of platform moderation}, DOI={10.1177/14614448251409209},
number={14614448251409208}, journal={New Media & Society}, publisher={SAGE
Publications}, author={Rieder, Bernhard and August, Bastian Julian and Latil,
Brogan}, year={2026} }'
chicago: 'Rieder, Bernhard, Bastian Julian August, and Brogan Latil. “The Tate-Space
on YouTube: Ambient Ideology and the Limits of Platform Moderation.” New Media
& Society, 2026. https://doi.org/10.1177/14614448251409209.'
ieee: 'B. Rieder, B. J. August, and B. Latil, “The Tate-space on YouTube: Ambient
ideology and the limits of platform moderation,” New Media & Society,
Art. no. 14614448251409208, 2026, doi: 10.1177/14614448251409209.'
mla: 'Rieder, Bernhard, et al. “The Tate-Space on YouTube: Ambient Ideology and
the Limits of Platform Moderation.” New Media & Society, 14614448251409208,
SAGE Publications, 2026, doi:10.1177/14614448251409209.'
short: B. Rieder, B.J. August, B. Latil, New Media & Society (2026).
date_created: 2026-02-02T13:44:23Z
date_updated: 2026-03-03T09:33:54Z
doi: 10.1177/14614448251409209
language:
- iso: eng
publication: New Media & Society
publication_identifier:
issn:
- 1461-4448
- 1461-7315
publication_status: published
publisher: SAGE Publications
status: public
title: 'The Tate-space on YouTube: Ambient ideology and the limits of platform moderation'
type: journal_article
user_id: '74143'
year: '2026'
...
---
_id: '63837'
author:
- first_name: Natalia
full_name: Stanusch, Natalia
last_name: Stanusch
- first_name: Raziye Buse
full_name: Cetin, Raziye Buse
last_name: Cetin
- first_name: Salvatore
full_name: Romano, Salvatore
last_name: Romano
- first_name: Miazia
full_name: Schueler, Miazia
last_name: Schueler
- first_name: Meret
full_name: Baumgartner, Meret
last_name: Baumgartner
- first_name: Bastian Julian
full_name: August, Bastian Julian
id: '74143'
last_name: August
orcid: 0009-0006-1577-9039
- first_name: Alexandra
full_name: Rosca, Alexandra
last_name: Rosca
citation:
ama: 'Stanusch N, Cetin RB, Romano S, et al. DSA, AIA, and LLMs: Approaches to conceptualizing
and auditing moderation in LLM-based chatbots across languages and interfaces
in the electoral contexts. In: Rogers R, ed. Content Moderation: A Cross-Plattform
Analysis. Amsterdam University Press; 2026. doi:10.48550/ARXIV.2509.19890'
apa: 'Stanusch, N., Cetin, R. B., Romano, S., Schueler, M., Baumgartner, M., August,
B. J., & Rosca, A. (2026). DSA, AIA, and LLMs: Approaches to conceptualizing
and auditing moderation in LLM-based chatbots across languages and interfaces
in the electoral contexts. In R. Rogers (Ed.), Content Moderation: A Cross-Plattform
Analysis. Amsterdam University Press. https://doi.org/10.48550/ARXIV.2509.19890'
bibtex: '@inbook{Stanusch_Cetin_Romano_Schueler_Baumgartner_August_Rosca_2026, place={Amsterdam},
title={DSA, AIA, and LLMs: Approaches to conceptualizing and auditing moderation
in LLM-based chatbots across languages and interfaces in the electoral contexts},
DOI={10.48550/ARXIV.2509.19890},
booktitle={Content Moderation: A Cross-Plattform Analysis}, publisher={Amsterdam
University Press}, author={Stanusch, Natalia and Cetin, Raziye Buse and Romano,
Salvatore and Schueler, Miazia and Baumgartner, Meret and August, Bastian Julian
and Rosca, Alexandra}, editor={Rogers, Richard}, year={2026} }'
chicago: 'Stanusch, Natalia, Raziye Buse Cetin, Salvatore Romano, Miazia Schueler,
Meret Baumgartner, Bastian Julian August, and Alexandra Rosca. “DSA, AIA, and
LLMs: Approaches to Conceptualizing and Auditing Moderation in LLM-Based Chatbots
across Languages and Interfaces in the Electoral Contexts.” In Content Moderation:
A Cross-Plattform Analysis, edited by Richard Rogers. Amsterdam: Amsterdam
University Press, 2026. https://doi.org/10.48550/ARXIV.2509.19890.'
ieee: 'N. Stanusch et al., “DSA, AIA, and LLMs: Approaches to conceptualizing
and auditing moderation in LLM-based chatbots across languages and interfaces
in the electoral contexts,” in Content Moderation: A Cross-Plattform Analysis,
R. Rogers, Ed. Amsterdam: Amsterdam University Press, 2026.'
mla: 'Stanusch, Natalia, et al. “DSA, AIA, and LLMs: Approaches to Conceptualizing
and Auditing Moderation in LLM-Based Chatbots across Languages and Interfaces
in the Electoral Contexts.” Content Moderation: A Cross-Plattform Analysis,
edited by Richard Rogers, Amsterdam University Press, 2026, doi:10.48550/ARXIV.2509.19890.'
short: 'N. Stanusch, R.B. Cetin, S. Romano, M. Schueler, M. Baumgartner, B.J. August,
A. Rosca, in: R. Rogers (Ed.), Content Moderation: A Cross-Plattform Analysis,
Amsterdam University Press, Amsterdam, 2026.'
date_created: 2026-02-02T13:46:19Z
date_updated: 2026-03-03T09:31:47Z
doi: 10.48550/ARXIV.2509.19890
editor:
- first_name: Richard
full_name: Rogers, Richard
last_name: Rogers
language:
- iso: eng
place: Amsterdam
publication: 'Content Moderation: A Cross-Plattform Analysis'
publisher: Amsterdam University Press
status: public
title: 'DSA, AIA, and LLMs: Approaches to conceptualizing and auditing moderation
in LLM-based chatbots across languages and interfaces in the electoral contexts'
type: book_chapter
user_id: '74143'
year: '2026'
...