@article{41340, author = {{Garnefeld, Ina and Böhm, Eva and Klimke, Lena and Oestreich, Andrea}}, issn = {{0092-0703}}, journal = {{Journal of the Academy of Marketing Science}}, keywords = {{Marketing, Economics and Econometrics, Business and International Management}}, number = {{6}}, pages = {{1133--1147}}, publisher = {{Springer Science and Business Media LLC}}, title = {{{I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}}}, doi = {{10.1007/s11747-018-0600-y}}, volume = {{46}}, year = {{2018}}, } @inbook{4946, author = {{Eisele, Simon and Schneider, Martin}}, booktitle = {{Handbuch Gestaltung digitaler und vernetzter Arbeitswelten}}, editor = {{Engels, Gregor and Maier, Gunter and Steffen, Eckhard}}, isbn = {{3662528983}}, pages = {{1--20}}, title = {{{ Personalwirtschaft}}}, year = {{2018}}, } @inbook{4928, author = {{Schneider, Martin}}, booktitle = {{The Impact of Digitalization in the Workplace}}, editor = {{Harteis, Christian}}, pages = {{39----52}}, title = {{{Digitalization of Production, Human Capital, and Organizational Capital}}}, doi = {{https://doi.org/10.1007/978-3-319-63257-5_4}}, year = {{2018}}, } @article{45731, author = {{Steinhoff, Lena and Witte, C. and Eggert, A.}}, journal = {{Journal of Service Management Research}}, number = {{2}}, pages = {{22--35}}, title = {{{Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}}}, doi = {{http://dx.doi.org/10.15358/2511-8676-2018-2-22}}, volume = {{2}}, year = {{2018}}, } @inproceedings{45745, author = {{Steinhoff, Lena and Zondag, M.}}, booktitle = {{2018 Winter AMA Conference Proceedings, New Orleans}}, location = {{New Orleans}}, title = {{{Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey}}}, year = {{2018}}, } @inproceedings{45744, author = {{Eggert, A. and Steinhoff, Lena and Witte, C.}}, booktitle = {{2018 Winter AMA Conference Proceedings, New Orleans}}, location = {{New Orleans}}, title = {{{Are Gift Purchases an Effective Driver of Customer Loyalty?}}}, year = {{2018}}, } @article{24378, author = {{Krebs, Benjamin and Wehner, Marius and Kabst, Rüdiger}}, journal = {{Personalmagazin}}, pages = {{20--23}}, title = {{{Wer hat hier das Sagen?}}}, volume = {{2}}, year = {{2017}}, } @article{24379, author = {{Krebs, Benjamin and Wehner, Marius and Kabst, Rüdiger}}, journal = {{Personalmagazin}}, pages = {{24--25}}, title = {{{Nordeuropa hat´s nicht nötig}}}, volume = {{2}}, year = {{2017}}, } @article{24380, author = {{Rauterberg, Hannah and Krebs, Benjamin}}, journal = {{Personalführung}}, pages = {{28--33}}, title = {{{Cranet Survey 2015/2016 - Stand der HR-Digitalisierung.}}}, volume = {{5}}, year = {{2017}}, } @article{3307, author = {{Frick, Bernd and Kaimann, Daniel}}, journal = {{Applied Economics Letters}}, number = {{17}}, pages = {{1237--1240}}, publisher = {{Taylor & Francis}}, title = {{{The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets}}}, doi = {{10.1080/13504851.2016.1270399}}, volume = {{24}}, year = {{2017}}, }